Marketing campaign performance dashboards

Purpose

1.1. Aggregate and visualize all marketing campaign performance metrics for an aerial dance business in real time, including lead sources, ad spend, click-through rates, conversions, ROI, and engagement, using multi-channel data.
1.2. Enable instructors, owners, and operators to identify top performing channels, understand cost per acquisition, spot trends, allocate budget, and optimize future campaign strategies in the realm of fitness and aerial dance class marketing.
1.3. Provide auto-refreshed dashboards for periodic reporting and actionable insights directed at sales and class attendance growth.
1.4. Automate regular exporting, transformation, and merging of metrics from social, search, and direct outreach for seamless analytics delivery.

Trigger Conditions

2.1. New campaign launched in any connected platform.
2.2. Daily, hourly, or custom scheduled updates for ongoing campaigns.
2.3. Major metric threshold hit (e.g., 100 new leads, 10% CTR drop).
2.4. Manual invocation for ad hoc report generation or on-demand review.

Platform Variants

3.1. Google Ads
• Feature/API: Google Ads API — `reporting.query(…)` for campaign/ad metrics.

3.2. Facebook/Meta Ads
• Feature/API: Marketing API — `/ads_insights` endpoint for reach and spend.

3.3. Instagram Business
• Feature/API: Graph API — `/insights` for profile and post performance.

3.4. LinkedIn Ads
• Feature/API: Marketing Analytics — `adAnalyticsV2` for CTR, conversions.

3.5. TikTok Ads
• Feature/API: TikTok Ads Reporting API — `reports/ad/get/` for spend and performance.

3.6. Mailchimp
• Feature/API: Campaign Reports — `GET /reports/{campaign_id}` for email KPIs.

3.7. ActiveCampaign
• Feature/API: Reporting API — `GET /api/3/reports` for campaign stats.

3.8. HubSpot
• Feature/API: Marketing Email API — `/email/public/v1/campaigns` for email reports.

3.9. Salesforce
• Feature/API: Marketing Cloud REST API — `/messageDefinitionSends` for campaign analytics.

3.10. Google Analytics
• Feature/API: Data API — `runReport` for website and campaign conversion metrics.

3.11. Microsoft Power BI
• Feature/API: Dataflows API — `Refresh Dataflow` for importing marketing data.

3.12. Tableau
• Feature/API: REST API — `Update Workbook` for connecting new campaign results.

3.13. Klipfolio
• Feature/API: REST Connector — for custom queries to ad platforms.

3.14. Zoho Analytics
• Feature/API: Data Import API — for automated uploading of ad/campaign data.

3.15. Slack
• Feature/API: Incoming Webhooks — push auto-report links to instructors.

3.16. Google Data Studio (Looker Studio)
• Feature/API: Community Connectors — pull ad and email stats.

3.17. Shopify
• Feature/API: Admin API — `GET /orders` and `GET /customers` for tracking campaign-attributed sales.

3.18. SendGrid
• Feature/API: Stats API — `GET /stats` for campaign and engagement metrics.

3.19. Trello
• Feature/API: Cards API — create/update cards for campaign milestones based on performance.

3.20. Zapier
• Feature/API: Webhooks or App Integrations — automate pulling metrics and pushing to other tools.

3.21. Monday.com
• Feature/API: Board Updates API — auto-update dashboards with latest numbers.

3.22. Notion
• Feature/API: Database API — log campaign metrics for ongoing analytics.

3.23. Airtable
• Feature/API: Table API — store daily metrics snapshots.

3.24. Twitter/X Ads
• Feature/API: Ads API — `stats/accounts` endpoint for campaign insights.

3.25. Pinterest Ads
• Feature/API: Analytics API — `GET /ads` for conversion and engagement.

Benefits

4.1. Real-time, centralized view of all marketing investment and returns for aerial dance promotions.
4.2. Rapid identification of campaigns requiring intervention or reallocation.
4.3. Scheduled, error-free reporting saves instructor/owner time and reduces reliance on manual spreadsheet updates.
4.4. Enables strategic, data-driven marketing spend increases or pivots.
4.5. Simplifies historical performance comparison to support future aerial class growth.