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Customer lifetime value analysis automation

Purpose

1.1. Enables automated calculation of customer lifetime value (CLV) to optimize marketing spend, segment VIP brides, and forecast future purchases.
1.2. Automates collection and merging of sales, customer journey, and loyalty data from multiple touchpoints.
1.3. Core for automated reporting to decision makers, actionable insights for personalized follow-up, and campaign ROI analysis.
1.4. Used for automated prediction of high-value customers, dynamic offer assignment, and automating targeted outreach.

Trigger Conditions

2.1. Automatedly triggers on new sale transaction for bridal shop customers.
2.2. Scheduled automated batch runs (e.g., daily, weekly) to refresh CLV analytics.
2.3. Manual trigger for specific customer or segment analysis via dashboard or command.
2.4. Automated trigger upon new client registration or major milestone in bridal customer journey (e.g., dress fitting).

Platform Variants

3.1. Salesforce
• API: REST API to automate retrieval of customer profiles and sales history.
• Automation: Setup scheduled flows for CLV metric calculation.
3.2. Shopify
• API: Admin API to auto-pull order and customer data; webhook triggers for events.
• Automation: Automated data sync to analytics engine.
3.3. Microsoft Power BI
• Feature: Data Refresh Schedules to automate CLV dashboard updates.
• Function: DAX formulas for lifetime calculations.
3.4. Google Analytics
• Feature: Measurement Protocol to automate event/data pushing from POS; Audience Data API for reporting.
3.5. HubSpot
• API: Contacts API and Ecommerce Bridge for automating syncing sales and lifecycle events.
• Automation: Workflows for VIP segmentation based on CLV.
3.6. Zoho CRM
• Feature: Custom Functions to automate lifetime data processing.
• API: REST for periodic customer and transaction pulls.
3.7. QuickBooks
• API: Reports API to automate extraction of sales data for CLV calculations.
3.8. Xero
• API: Accounting API automates pulling of invoices and payments.
3.9. Segment
• Feature: Sources/Destinations to automate data collection for customer identity resolution.
3.10. Looker (Google Cloud)
• Feature: Scheduled Reports automated for CLV; SQL Runner automator for live queries.
3.11. Tableau
• API: Extract API for automated data refresh; Scheduler for automated reports.
3.12. Klaviyo
• Feature: Predictive Analytics automator for CLV; API for auto-pulling customer interaction streams.
3.13. Braze
• API: User Data Endpoint for automated CLV updates; cascading triggers for targeting flows.
3.14. SAP Analytics Cloud
• Feature: Smart Predict for automated CLV modeling.
3.15. Snowflake
• Feature: Automated tasks for ELT pipelines; SQL automation for persistent CLV computation.
3.16. Oracle NetSuite
• API: SuiteAnalytics automator for transaction reporting; REST/Webhooks for triggers.
3.17. Mailchimp
• API: Ecommerce Data automator; Segmenting workflows based on CLV tiers.
3.18. Stripe
• API: Event Webhooks for transaction triggers; Reporting API for automating data pulls.
3.19. Google Sheets
• Feature: App Script automates periodic aggregation of CRM and POS data for CLV logic.
3.20. Airtable
• API: Scheduled scripts automate data merging; Rollups automate calculations of per-customer value.
3.21. Intercom
• API: User Data automator for automated segmentation; Event Webhooks for live triggers.
3.22. Plaid (if installment payments)
• API: Transactions Endpoint for automated payment tracking; event-based triggers.
3.23. Power Automate
• Feature: Automated Flows for customer/transaction sync across platforms.
3.24. Pipedrive
• API: Automation triggers on new or updated deal; scheduled CLV summary sends.

Benefits

4.1. Automates granular reporting, removing manual spreadsheet work and minimizing errors.
4.2. Powers automated marketing, up-sell/cross-sell based on data-driven analytics.
4.3. Reduces time-to-insight for bridal retail managers via automated dashboards.
4.4. Enables scalable, automatable loyalty and personalized offer programs for higher revenue.
4.5. Supports automatedly identifying high CLV customers for premium experiences.

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