Reporting & AnalyticsPurpose
1.2. To automate extraction of KPIs such as impressions, conversions, ROI, and customer engagement from diverse platforms.
1.3. To automate delivery of comprehensive, cross-platform analytics for informed decision-making on marketing budget, creative effectiveness, and channel optimization.
1.4. To automate alerting stakeholders about campaign anomalies, performance drop-offs, or target achievements in near real-time.
Trigger Conditions
2.2. Predefined KPI thresholds or anomaly detection (e.g., spending over budget, CTR drops).
2.3. Receipt of new campaign data via email, webhook, or API from integrated platforms.
2.4. Scheduled intervals for periodic reporting (e.g., daily, weekly, monthly).
Platform variants
• Feature: Data API
• Automate: Configure Data API to fetch campaign source/medium, conversions, and assisted conversions, set filters for UTM_campaign.
3.2. Facebook Ads
• Feature: Marketing API - Insights
• Automate: Pull ad set and campaign performance metrics by filtering with ad account ID and campaign ID.
3.3. Instagram Insights
• Feature: Graph API
• Automate: Fetch insights for promoted posts; schedule automated extraction of reach, impressions, engagement.
3.4. Shopify
• Feature: Admin API - Analytics
• Automate: Extract UTM-based sales, product links, and coupon usage for campaign attribution.
3.5. Mailchimp
• Feature: Reports API
• Automate: Collect metrics per email campaign: opens, clicks, bounces, automatedly grouped by segment.
3.6. HubSpot
• Feature: Marketing Email Events API
• Automate: Fetch campaign email deliveries, opens, and click activity by campaign ID or list.
3.7. Google Ads
• Feature: Google Ads API - Reports
• Automate: Configure queries to pull click, cost, and conversion data filtered by campaign label.
3.8. TikTok Ads
• Feature: TikTok Marketing API
• Automate: Get ad group analytics (CTR, reach, spend) via scheduled API automation.
3.9. Pinterest Ads
• Feature: Pinterest Analytics API
• Automate: Gather paid pin performance, link clicks, conversions by campaign automatically.
3.10. Twitter/X Ads
• Feature: Ads API - Analytics
• Automate: Request impression and engagement metrics for promoted tweets, scheduled for daily pull.
3.11. Salesforce
• Feature: Marketing Cloud API
• Automate: Retrieve journey analytics and campaign email engagement, trigger automated reports.
3.12. Microsoft Dynamics 365
• Feature: Marketing Insights API
• Automate: Extract campaign response rates and lead scores connected to bridal events.
3.13. LinkedIn Campaign Manager
• Feature: Reporting API
• Automate: Recurrent download of sponsored content metrics, automate by campaign or creative.
3.14. Zapier
• Feature: Scheduled Zap with Webhook
• Automate: Connect and fetch campaign data from multiple sources to a central dashboard.
3.15. Tableau
• Feature: REST API
• Automate: Push campaign performance data for visualization by scheduled automation.
3.16. Power BI
• Feature: Data Connector/API
• Automate: Scheduled fetching and merging of cross-channel marketing KPIs.
3.17. Klaviyo
• Feature: Campaign Analytics API
• Automate: Extract and merge email/SMS performance automatedly per campaign tag.
3.18. Google Sheets
• Feature: Apps Script API
• Automate: Automatically append new campaign data rows as they become available.
3.19. Slack
• Feature: Incoming Webhooks
• Automate: Notify #marketing or #management channels when KPIs require attention or milestones are hit.
3.20. Notion
• Feature: Notion API
• Automate: Populate and update campaign performance dashboards and trackers.
Benefits
4.2. Automating data retrieval reduces repetitive manual labor, lowering operational costs.
4.3. Automated alerts enable real-time intervention on underperforming bridal campaigns.
4.4. Cross-channel analytics automation improves targeting, spend efficacy, and ROI.
4.5. Automator-driven integrations ensure no-touch synchronization between disparate marketing platforms.
4.6. Automation enables scalability of campaign tracking without growing the analytics team.