Campaign performance reporting

Purpose

1.1. Automate the collection, aggregation, and visualization of event campaign metrics to provide real-time and scheduled performance insights.
1.2. Automate syncing ticket sales, audience engagement, channel conversions, and revenue data from marketing sources.
1.3. Automatedly deliver granular reports per campaign, event, geography, and audience segment.
1.4. Enable campaign optimizations by aggregating cross-channel analytics in an automated dashboard.
1.5. Automate compliance by standardizing reporting schemata and retention.

Trigger Conditions

2.1. Scheduled triggers: daily, weekly, monthly, or custom timeframes for automated reporting.
2.2. Event-based triggers: after campaign launch, sale milestones, ticket inventory thresholds, or event completion.
2.3. API/webhook triggers: new data posted from ad platforms, ticketing systems, or analytics feeds.

Platform Variants

3.1. Google Analytics
• Feature/Setting: Automated Data API integration for fetching campaign audiences, goal completions, and conversion rates.
3.2. Facebook Marketing API
• Feature/Setting: Automate performance metric pulls (ad spend, reach, ROAS) via /insights endpoint.
3.3. Eventbrite API
• Feature/Setting: Automate ticket sale and attendee report pulls with /v3/events/{event_id}/attendees.
3.4. Mailchimp
• Feature/Setting: Automate pulling campaign analytics and automated email engagement metrics via Reports API.
3.5. HubSpot
• Feature/Setting: Use Analytics API to automate pull of campaign tracking links and ticket sale conversions.
3.6. Salesforce
• Feature/Setting: Use Reports and Dashboards API to automate event-based performance summaries.
3.7. Google Sheets
• Feature/Setting: Automated data append/import via Sheets API for building custom live reports.
3.8. Microsoft Power BI
• Feature/Setting: Automate scheduled report refresh via Power BI REST API for real-time dashboards.
3.9. Tableau
• Feature/Setting: Automate extract refresh and publish via Tableau Server REST API for campaign analytics.
3.10. Slack
• Feature/Setting: Automate report notifications using incoming webhooks for real-time campaign milestones.
3.11. Zendesk
• Feature/Setting: Use Reporting API to automate support ticket stats to correlate campaign engagement.
3.12. Google Data Studio
• Feature/Setting: Automate data connectors refresh for ingesting real-time campaign metrics.
3.13. Looker
• Feature/Setting: Schedule and automate campaign performance dashboards via Looker API.
3.14. Snowflake
• Feature/Setting: Automate ETL load and query execution for scalable campaign data warehousing.
3.15. AWS Lambda
• Feature/Setting: Automate report generation with scheduled function execution on campaign data sources.
3.16. Zapier
• Feature/Setting: Automates cross-platform data sync for campaign KPIs using automated zaps.
3.17. AirTable
• Feature/Setting: Automate campaign reporting pipelines using AirTable API data aggregation.
3.18. ActiveCampaign
• Feature/Setting: Automate pulling campaign click and open analytics via Reports endpoint.
3.19. Asana
• Feature/Setting: Automate creation of campaign reporting tasks via Projects API.
3.20. Monday.com
• Feature/Setting: Automate reporting item creation and status updates with GraphQL API.
3.21. LinkedIn Marketing API
• Feature/Setting: Automate campaign analytics retrieval for B2B event ticket promotions.
3.22. Twitter Ads API
• Feature/Setting: Automate retrieval of campaign engagement, impressions, and spend metrics.

Benefits

4.1. Automation frees team resources by automatedly handling repetitive campaign reporting tasks.
4.2. Automated, real-time reporting enables faster decision-making and campaign adjustments.
4.3. Automation reduces human error in collating KPIs from different marketing channels.
4.4. Automating delivery optimizes transparency, stakeholder visibility, and compliance tracking.
4.5. Automation empowers scalable multi-campaign and multi-venue insights for expanding event businesses.