Marketing campaign performance tracking reports

Purpose

1.1. Automatically aggregate, analyze, and visualize multi-channel marketing campaign performance data for adult DVD retail, providing actionable insights into ROI, engagement, conversions, and audience behavior across platforms.
1.2. Eliminate manual reporting, reduce errors, expedite decision-making, and enable data-driven optimization of future campaigns.
1.3. Deliver scheduled or real-time reports to stakeholders with cross-platform comparison, granular channel attribution, and anomaly detection.

Trigger Conditions

2.1. Scheduled intervals (e.g., daily, weekly, monthly, or campaign completion).
2.2. Receipt of new data via webhooks, API notifications, or data uploads.
2.3. Custom triggers such as budget thresholds, performance anomalies, or milestone achievements.

Platform Variants

3.1. Google Analytics
• Feature/Setting: Reporting API v4—Configure queries for segmented campaign data (medium/source/demographics).
3.2. Facebook Ads
• Feature/Setting: Marketing API—Set up insights endpoint polling for custom date ranges, campaign, ad set, and ad stats.
3.3. Instagram
• Feature/Setting: Graph API—Automate retrieval of promo performance metrics (impressions, clicks, reach).
3.4. Mailchimp
• Feature/Setting: Campaign Reports API—Pull delivered, open, click, and bounce rates per campaign.
3.5. Google Ads
• Feature/Setting: Google Ads API—Fetch conversions, impressions, cost-per-click, and engagement metrics.
3.6. Twitter/X Ads
• Feature/Setting: Ads API—Extract campaign summary-level engagement and spend details.
3.7. TikTok Ads
• Feature/Setting: Marketing API—Automate extraction of spend, views, clicks, and post-action conversions.
3.8. LinkedIn Campaign Manager
• Feature/Setting: Reporting API—Fetch reach, clicks, impressions, and demographics for sponsored content.
3.9. HubSpot
• Feature/Setting: Marketing Email Events API—Access campaign performance and user-level engagement stats.
3.10. Klaviyo
• Feature/Setting: Metrics API—Configure automated pulls on campaign open, click, and conversion rates.
3.11. Shopify
• Feature/Setting: Admin API—Extract UTM-tagged campaign sales attribution, coupon usage, and customer cohort purchase data.
3.12. WooCommerce
• Feature/Setting: REST API—Aggregate order and coupon meta for marketing source tracking.
3.13. Salesforce Marketing Cloud
• Feature/Setting: REST API—Pull journey analytics and campaign-level engagement over time.
3.14. Zoho Campaigns
• Feature/Setting: Reports API—Configure to get sent, open, and click-through details per list segment.
3.15. SendGrid
• Feature/Setting: Email Activity Feed API—Query for real-time campaign delivery, opens, and bounces.
3.16. Snapchat Ads
• Feature/Setting: Marketing API—Collect campaign, ad set, and ad result details via scheduled calls.
3.17. Pinterest Ads
• Feature/Setting: Ads API—Automate pulls for impressions, spend, and engagement results.
3.18. ActiveCampaign
• Feature/Setting: Reports API—Fetch stats for email/campaign, automations, and conversion tracking.
3.19. Microsoft Advertising
• Feature/Setting: Reporting API—Retrieve search and audience campaigns results for attribution mapping.
3.20. YouTube
• Feature/Setting: Analytics API—Automate access to video promotion stats, click-throughs, and watch times.

Benefits

4.1. Centralizes multi-channel campaign insights for rapid cross-platform performance comparison.
4.2. Provides real-time anomaly detection to quickly spot underperforming campaigns or budget overruns.
4.3. Automates delivery of visual dashboards and custom report generation, improving transparency for executives.
4.4. Significantly reduces manual labor, boosting productivity and accuracy in reporting processes.
4.5. Empowers data-driven decisions for campaign strategy refinement and budget allocation optimization.