Purpose
1. Automate frequent diner loyalty program enrollment, point accrual, and reward distribution for Piedmontese restaurant clientele.
2. Integrated automation of diner behavior capture (visits, spend), auto-enrollment of new guests, automated point tracking, and reward notifications.
3. Enable real-time rewards automation based on diner milestones, automate personalized reward delivery, and route data to marketing and CRM platforms for holistic automating of customer retention.
Trigger Conditions
1. Diner makes a reservation, checks in, or completes a meal transaction.
2. Diner achieves a new point threshold or reward milestone.
3. Opt-in via web, QR code, or email campaign for loyalty program enrollment.
Platform Variants
1. Salesforce
- Feature/Setting: Automate lead/contact creation through API, trigger loyalty workflow via Process Builder or Flow.
- Sample: POST /services/data/vXX.X/sobjects/Contact
2. Zapier
- Feature/Setting: Automator integration between reservation and loyalty database.
- Sample: Connect OpenTable “reservation completed” to Google Sheets point tracker.
3. OpenTable
- Feature/Setting: Reservation webhook endpoint, custom automatable loyalty API fields.
- Sample: Webhook automation triggers point allocation.
4. Twilio SMS
- Feature/Setting: SMS Notify diner of new rewards; API automation for campaign sends.
- Sample: Messages -> POST /v1/Messages
5. SendGrid
- Feature/Setting: Automatedly email loyalty statements/rewards; Dynamic Templates API.
- Sample: POST /v3/mail/send with dynamic_template_data
6. HubSpot
- Feature/Setting: Automate pipeline update on point accrual; Workflows trigger rewards assignment.
- Sample: PATCH /crm/v3/objects/contacts/{contactId}
7. Mailchimp
- Feature/Setting: Automate reward campaign emails; triggers from segment automation.
- Sample: POST /automations/{workflow_id}/emails
8. Square
- Feature/Setting: Automate payment event triggers; Loyalty API automates point accruals.
- Sample: POST /v2/loyalty/accounts
9. Shopify
- Feature/Setting: Automatedly reward for online gift card purchases; Scripted automation via Shopify Flow.
- Sample: webhook, Admin API loyalty script
10. Gusto
- Feature/Setting: Automated staff notification for loyalty milestones and special diner handling.
- Sample: POST /v1/notifications
11. Google Workspace (Sheets/Forms)
- Feature/Setting: Automate data entry of diner loyalty status; triggers via Apps Script.
- Sample: Sheets API batchUpdate
12. AirTable
- Feature/Setting: Automator links reservation app and loyalty table; automates reward logic via scripting.
- Sample: PATCH /v0/{baseId}/{tableName}/
13. Klaviyo
- Feature/Setting: Segment and automate reward campaigns via email/SMS; Flow Triggers API.
- Sample: POST /api/flows/{flow_id}/triggers
14. Typeform
- Feature/Setting: Automate loyalty enrollment forms; webhook to auto-enroll on submission.
- Sample: Webhook integration, Forms API
15. Stripe
- Feature/Setting: Payment succeeded webhook automates point allocation; Customer metadata API.
- Sample: Event webhook, POST /v1/customers/{id}
16. Pipedrive
- Feature/Setting: Automate deal stage progress with loyalty triggers; Workflow automates rewards.
- Sample: PUT /deals/{id}
17. Intercom
- Feature/Setting: Automated in-app messaging for points update; User metatag API.
- Sample: POST /messages, PUT /users/{id}/tags
18. ActiveCampaign
- Feature/Setting: Automate audience list for loyalty promotions; API to automate contact field update.
- Sample: POST /api/3/contactAutomations
19. Zoho CRM
- Feature/Setting: Automate loyalty program deal creation; Blueprint for rewards automation.
- Sample: POST /crm/v2/Deals
20. Slack
- Feature/Setting: Automated staff alerts for high-value diner check-ins; Incoming Webhook.
- Sample: POST /api/chat.postMessage
Benefits
1. Automates every loyalty and diner milestone, reducing manual tracking and errors.
2. Automated notifications maximize reward impact and diner engagement.
3. Omni-channel automation ensures data and reward actions across every diner touchpoint.
4. Frees staff from repetitive enroll/reward admin, focusing efforts on premium service.
5. Automated loyalty management enables continuous, data-driven guest retention strategies.