Guest profile enrichment from social and booking platforms

Purpose

1.1. Automate the collection and enrichment of guest profiles by extracting data from social platforms and booking systems.
1.2. Enable automated merging and updating of customer databases for precise targeting, loyalty programs, and personalized restaurant experiences.
1.3. Create an automated, dynamic 360-degree customer view to optimize reservation handling, marketing, and guest satisfaction in a Piedmontese restaurant context.

Trigger Conditions

2.1. Automatedly triggered upon new reservation confirmation from a booking system.
2.2. Automated initiation after a guest completes or updates a profile on social or review platforms.
2.3. Automated workflow kicked off after guest feedback submission or survey completion.

Platform Variants

3.1. OpenTable API
— Feature/Setting: Reservation webhook automates guest data extraction; configure webhook URL in API dashboard.
3.2. Resy API
— Feature/Setting: Reservation change event automates data push; set up callback endpoint.
3.3. Facebook Graph API
— Feature/Setting: User profile read automates social data fetch; generate access token for read_insights.
3.4. Instagram Graph API
— Feature/Setting: User info fetch automates enrichment from public profiles; configure app review for user_profile permission.
3.5. Google Places API
— Feature/Setting: Place Details endpoint automates review extraction; supply Place ID in API call.
3.6. Salesforce CRM API
— Feature/Setting: Contacts endpoint automates guest record updating; configure API Secret and OAuth.
3.7. HubSpot Contacts API
— Feature/Setting: Create/Update Contact automates guest profile enrichment; use API key and configure field mapping.
3.8. Microsoft Dynamics 365 API
— Feature/Setting: Contact entity automates new or updated profile sync; configure redirect URI and scopes.
3.9. Google Contacts API
— Feature/Setting: People.connections.list automates import; set up OAuth consent.
3.10. Mailchimp API
— Feature/Setting: Lists/member endpoint automates email enrichment based on booking data; generate API token and configure list ID.
3.11. Yelp Fusion API
— Feature/Setting: Business/Review endpoint automates retrieval of guest activity; set up API Key.
3.12. Foursquare Places API
— Feature/Setting: User endpoint automates adding check-ins to profiles; configure client secret and callback URL.
3.13. TripAdvisor Content API
— Feature/Setting: User Review endpoint automates import; set up authentication key and select locales.
3.14. Twilio Lookup API
— Feature/Setting: Phone number enrichment automates validation; configure Account SID/auth token.
3.15. SendGrid API
— Feature/Setting: Email activity automates enrichment via event webhook; set up signed event webhook.
3.16. Zapier Webhooks
— Feature/Setting: Catch Hook automates inbound data intake from platforms; copy webhook URL to service.
3.17. LinkedIn API
— Feature/Setting: Profile endpoint automates professional enrichment; use OAuth 2.0 and r_liteprofile scope.
3.18. Slack Incoming Webhooks
— Feature/Setting: Automated notification on enrichment success; configure webhook through Slack app management.
3.19. Google Sheets API
— Feature/Setting: Spreadsheets.values.append automates profile storage; create service account and share sheet.
3.20. Zendesk API
— Feature/Setting: Users endpoint automates integration with support data; configure token access and user field mapping.

Benefits

4.1. Automates manual guest data entry, ensuring faster and more accurate reservations.
4.2. Automated aggregation improves precision of marketing campaigns and loyalty program targeting.
4.3. Automating updates delivers up-to-date guest preferences and activity insights for personalized service.
4.4. Automator logic streamlines internal workflows, reducing staff overhead and human error.
4.5. End-to-end automation supports data-driven decision-making for restaurant managers and staff.