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Post-event feedback collection

Purpose

1.1. Automate the post-event feedback collection process for Spanish Grill restaurants in the Food & Beverage industry.
1.2. Automate sending feedback requests to event attendees immediately after event completion.
1.3. Streamline the gathering, storing, and analyzing of customer feedback without manual intervention.
1.4. Automate categorization of feedback based on sentiment and event type for management insights.
1.5. Enable automated thank-you responses or follow-ups based on feedback scores or comments.

Trigger Conditions

2.1. Automated trigger on event completion status update in reservation system.
2.2. Automate task through a timed delay post-event (e.g., 2 hours after scheduled ending).
2.3. Trigger when event-guest list is finalized and stored in CRM or calendar.
2.4. Manual override by staff in exceptional cases for automated process launch.

Platform Variants


3.1. Twilio SMS
- Feature/Setting: Use "Messages API" to automate SMS feedback requests; configure sender, recipient, and message body.

3.2. SendGrid
- Feature/Setting: Automated "Mail Send API" to email guests feedback forms after event; dynamic template configured.

3.3. Mailchimp
- Feature/Setting: Automate "Customer Journeys" to trigger feedback email sending based on event tags.

3.4. SurveyMonkey
- Feature/Setting: Use "Create Survey Collector" API to automate delivery of feedback surveys to attendee lists.

3.5. Google Forms
- Feature/Setting: Automate form link dispatch via Google Workspace "Apps Script" on calendar event end.

3.6. Zapier
- Feature/Setting: Use "Scheduler" and "Gmail/Slack" integrations to automate multi-channel requests for feedback.

3.7. Typeform
- Feature/Setting: "Webhooks" automation to send unique links post-event to each attendee.

3.8. Salesforce
- Feature/Setting: Automated "Process Builder" or "Flow Builder" to send feedback emails after event status is set to completed.

3.9. HubSpot
- Feature/Setting: "Workflow automation" to trigger feedback forms based on event completion property.

3.10. Microsoft Power Automate
- Feature/Setting: Flow to automate sending feedback surveys when a calendar event ends.

3.11. Slack
- Feature/Setting: Automate direct messages via "Slack API: chat.postMessage" to internal staff for event recap feedback.

3.12. WhatsApp Business API
- Feature/Setting: Automate feedback requests using "messages" endpoint after reservation events.

3.13. ActiveCampaign
- Feature/Setting: Automated "Automation Builder" to send email feedback requests using triggers from reservation data.

3.14. Constant Contact
- Feature/Setting: Automate "Email Campaign" with triggers post-event date/time.

3.15. Eventbrite
- Feature/Setting: Use "Event End" webhook to automate feedback survey distribution.

3.16. Notion
- Feature/Setting: Automate updating a feedback tracking database using Notion API on feedback response received.

3.17. Airtable
- Feature/Setting: Setup "Automations" to add response records and notify management automatically.

3.18. Webex
- Feature/Setting: Use "Meeting Ended" webhook to trigger post-event feedback form link send-out.

3.19. Intercom
- Feature/Setting: Automate in-app messages based on event conclusion with "Outbound Messages" API.

3.20. Pabbly Connect
- Feature/Setting: Use scheduled workflows for automating multi-platform feedback requests and aggregation.

3.21. Jotform
- Feature/Setting: Automated form link sharing after event via Jotform "Email Alerts/Autoresponder".

3.22. Zoho CRM
- Feature/Setting: "Workflow Rules" to detect completed reservations and send out feedback invitations.

3.23. Monday.com
- Feature/Setting: Automate feedback item creation and assignment with "Automations" on board events.

3.24. Klaviyo
- Feature/Setting: "Flows" to trigger targeted feedback emails after reservation event ends.

3.25. Google Sheets
- Feature/Setting: Automate feedback logging using "Google Apps Script" triggered by event end in calendar.

Benefits

4.1. Ensures all guests are automatedly and consistently prompted for feedback, maximizing data gathering.
4.2. Enables automating feedback collection at scale, reducing manual workload and errors.
4.3. Accelerates the analysis process for management decisions using automated sentiment categorization.
4.4. Improves responsiveness with automated follow-ups based on customer satisfaction ratings.
4.5. Frees staff to focus on service by automating repetitive feedback collection and acknowledgment tasks.
4.6. Enhances overall guest experience through timely, personalized, automated communication.
4.7. Improves quality control by automating the escalation of negative feedback for management review.

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