Purpose
1.2. Minimize manual follow-ups, reduce no-shows, increase operational efficiency, and ensure seamless guest experience from inquiry to payment confirmation.
1.3. Enable integration across touchpoints: website, messaging, payment, calendar, CRM, and POS for full lifecycle automation.
Trigger Conditions
2.2. Minimum party size or custom group event selection activates deposit collection workflow.
2.3. Staff manually flags walk-in or phone reservation as group booking in backend dashboard.
2.4. Integration receives group inquiry from partner event platforms or social media DMs.
Platform Variants
3.1. Twilio SMS
• Feature: SMS alert for new group booking.
• Setting: Configure webhook to trigger SMS with booking details to manager.
3.2. SendGrid
• Feature: Automated email confirmation and payment link.
• Setting: Use Send Email API with dynamic template linking to payment gateway.
3.3. Stripe
• Feature: Secure deposit collection.
• Setting: Payment Intent API for deposits, with success/failure webhook callback.
3.4. Calendly
• Feature: Schedule group event and send calendar invites.
• Setting: Use Event Created API, with booking details passed in invite.
3.5. Google Sheets
• Feature: Track all pending/completed group reservations.
• Setting: Sheets API append row on booking submission or status update.
3.6. Slack
• Feature: Internal notifications on new deposits or booking changes.
• Setting: Incoming Webhooks post reservation details to staff channel.
3.7. Salesforce
• Feature: Sync group booking to CRM.
• Setting: Use Create Record API for new group lead.
3.8. Mailchimp
• Feature: Add group organizer to post-event nurture campaign.
• Setting: Add Contact API with custom tag for group bookings.
3.9. Google Calendar
• Feature: Automatically add reservation to restaurant calendar.
• Setting: Use Create Event API with guest and reservation info.
3.10. DocuSign
• Feature: Automate agreement/signature for large parties.
• Setting: Templates API, pre-fill contract and email to guest.
3.11. WhatsApp Business API
• Feature: Guest receives confirmation and deposit link.
• Setting: Send Message API with dynamic reservation/URL.
3.12. Zapier
• Feature: Orchestrate cross-platform triggers.
• Setting: Workflow setup—trigger: form submit, action: notify, collect payment.
3.13. Square Appointments
• Feature: Book group slots, take deposit via POS link.
• Setting: Create Booking API and Invoice API for deposit.
3.14. Eventbrite
• Feature: Manage ticketed events for group dining.
• Setting: Event Creation API with customized ticket type for groups.
3.15. Shopify (integration)
• Feature: Sell prepaid group dining experiences.
• Setting: Online Storefront API with special product for booking.
3.16. HubSpot
• Feature: Funnel group bookings to sales/marketing pipeline.
• Setting: Create contact and deal via API; trigger follow-up workflow.
3.17. Outlook (Microsoft 365)
• Feature: Add booking to staff shared calendar.
• Setting: Create Event API populating all guest and event details.
3.18. Freshdesk
• Feature: Convert group requests into tickets for coordination.
• Setting: Ticket Creation API with reservation meta-data.
3.19. Zoom
• Feature: Schedule virtual menu consultations with group organizers.
• Setting: Create Meeting API triggered post-booking enquiry.
3.20. Trello
• Feature: Card creation and checklist for group event preparations.
• Setting: Create Card API with group reservation info.
Benefits
4.2. Reduces no-shows by securing commitment through deposits.
4.3. Enhances customer experience with real-time, multi-channel communication.
4.4. Improves team coordination and task tracking for group events.
4.5. Enables data-driven follow-up and marketing for repeat group business.