Follow-up satisfaction surveys after reservation visits

Purpose

1.1. Automatically deliver post-visit satisfaction surveys to guests who have made reservations, enabling seafood restaurants to capture feedback, identify service or menu improvements, measure guest satisfaction trends, fulfill industry compliance (if applicable), and foster repeat business with tailored follow-ups.

Trigger Conditions

2.1. Reservation status updated to “Completed/Visited” in POS or reservation system.
2.2. Elapsed period (e.g., 2 hours) since guest’s visit or checkout.
2.3. Survey dispatch allowed as per guest consent preferences.

Platform Variants

3.1. Twilio (SMS)
- Feature: Messaging API.
- Setting: Configure trigger for automated SMS on reservation completion: `POST /Messages {To, Body}`.
3.2. SendGrid
- Feature: Send Email API.
- Setting: Use Dynamic Transactional Templates and schedule with personalization: `/mail/send`.
3.3. Mailchimp
- Feature: Email Automation.
- Setting: Trigger campaign via API after reservation update: `/automations/trigger-emails`.
3.4. HubSpot
- Feature: Workflows & Feedback Surveys.
- Setting: Enroll contacts in feedback workflow upon reservation event.
3.5. Salesforce Marketing Cloud
- Feature: Journey Builder.
- Setting: “Reservation Completed” entry event triggers survey email/SMS.
3.6. SurveyMonkey
- Feature: Send Survey API.
- Setting: Trigger `POST /collectors` to send survey at specific reservation event.
3.7. Typeform
- Feature: Webhooks.
- Setting: Use `Webhooks` to send survey links after reservation updates.
3.8. Google Sheets + Apps Script
- Feature: Time-driven scripts.
- Setting: Script triggers survey email when a row’s reservation status is “Visited.”
3.9. WhatsApp (Cloud API)
- Feature: Message Templates.
- Setting: Trigger message using POST `/messages` with template ID after visit.
3.10. Slack
- Feature: Incoming Webhooks/Bots.
- Setting: Send DM to guest (if applicable) or alert ops to trigger survey.
3.11. Zendesk
- Feature: Automated Ticket Follow-up.
- Setting: Create triggers for satisfaction survey after guest marked as served.
3.12. Freshdesk
- Feature: Scenario Automations.
- Setting: Send survey once support/guest record marked as resolved.
3.13. Zoho CRM
- Feature: Workflow Rule Automation.
- Setting: Workflow triggers email/survey from reservation module update.
3.14. Microsoft Power Automate
- Feature: Trigger flow from new reservation status.
- Setting: Use “When a record is updated” trigger to send survey via Outlook or Teams.
3.15. Intercom
- Feature: Automated Messages.
- Setting: Send survey chat automated message after reservation closure event.
3.16. ActiveCampaign
- Feature: Automation Builder.
- Setting: Automation triggers after tag “Visited Reservation” applied.
3.17. Zapier
- Feature: Multi-Step Zaps.
- Setting: Create workflow: Reservation completed -> Send Survey via any provided email/SMS tool.
3.18. Pabbly Connect
- Feature: Workflow Automation.
- Setting: Reservation system webhook triggers a survey dispatch module.
3.19. Jotform
- Feature: Form Sharing API.
- Setting: Schedule emailed survey invites post-reservation using API or integrations.
3.20. AirTable
- Feature: Automations & Webhooks.
- Setting: Reservation table update triggers email using “SendGrid” or similar action.
3.21. MessageBird
- Feature: Programmable SMS/WhatsApp.
- Setting: Use `/messages` endpoint to send survey link on trigger.
3.22. Klaviyo
- Feature: Flows.
- Setting: Event-based flow sends survey post-reservation mark.

Benefits

4.1. Captures guest sentiment for operational improvement.
4.2. Increases responsiveness and guest loyalty with timely feedback.
4.3. Reduces manual scheduling, ensuring compliance with data privacy.
4.4. Enables actionable insights by linking survey data to specific reservations.
4.5. Scales seamlessly as reservation volume grows.