Custom guest profile updates

Purpose

1.1. Dynamically update guest profiles within the reservation system to enrich guest experiences, maintain accurate data, personalize offers, track preferences, and automate follow-ups based on dining history, dietary restrictions, and celebration tracking for American cuisine restaurants.

Trigger Conditions

2.1. New reservation created or modified
2.2. Post-visit feedback submission received
2.3. Edit to guest information made by staff
2.4. Guest check-in/check-out event detected
2.5. Loyalty/reward program activity logged
2.6. Manual update requested via guest communication

Platform Variants

3.1. Salesforce
• API: PATCH /services/data/vXX.X/sobjects/Contact/{ID} — Map reservation edit data to Contact fields.

3.2. HubSpot
• API: PATCH /crm/v3/objects/contacts/{contactId} — Use workflows to sync guest details and preferences.

3.3. Zoho CRM
• API: PUT /crm/v2/Contacts — Configure field mapping for dietary needs/preferences on reservation event.

3.4. Oracle Hospitality OPERA
• Web Service: UpdateProfileRQ — Push guest stay history and special notes post-visit.

3.5. Resy
• Webhook: guest_updated — Listen for profile edit, sync profile with external CRM.

3.6. OpenTable
• API: PUT /guests/{guest_id} — Apply latest table preference, allergy, special occasion info.

3.7. Toast POS
• API: PATCH /v2/customers/{customer_id} — Update guest personal info after each order.

3.8. Mailchimp
• API: PATCH /lists/{list_id}/members/{subscriber_hash} — Adjust contact profile with updated guest status for campaigns.

3.9. Square
• API: POST /v2/customers/{customer_id} — Append visit stats and flagged dietary entries.

3.10. Twilio
• Function: Programmable SMS — Trigger profile-update confirmation SMS upon changes.

3.11. SendGrid
• API: PATCH v3/marketing/contacts — Update guest segmentation fields when major changes occur.

3.12. Freshdesk
• API: PUT /api/v2/contacts/{id} — Note guest complaints or accolades linked to reservations.

3.13. Zendesk
• API: PUT /api/v2/users/{id}.json — Sync VIP tag or feedback to guest profile upon reservation update.

3.14. Google Sheets
• API: UpdateRows — House guest profile spreadsheet and automate write-back on guest info edit.

3.15. Microsoft Dynamics 365
• API: PATCH /api/data/v9.1/contacts({contactid}) — Capture reservation and preference updates.

3.16. Slack
• API: chat.postMessage — Notify staff in real time for significant guest profile changes.

3.17. Trello
• API: PUT /1/cards/{idCard} — Card comment update for flagged guest incidents/preferences.

3.18. Typeform
• Webhook: form_response — Sync profile fields from feedback forms directly to guest record.

3.19. Yext
• API: PUT /v2/accounts/me/profiles — Push birthday/special request flags for omnichannel listings.

3.20. Intercom
• API: PUT /contacts/{id} — Update guest’s profile tag based on their responses to reservation chatbots.

3.21. ActiveCampaign
• API: POST /api/3/contact/sync — Enrich CRM contact with updated preferences and visit frequency.

3.22. BambooHR
• API: POST /api/gateway.php/{company}/v1/employees/{id} — For staff-facing guest data (VIP indicators).

Benefits

4.1. Real-time guest personalization based on evolving data
4.2. Accurate tracking of preferences, allergies, and milestones
4.3. Ensured consistent guest experiences across all interactions
4.4. Streamlined staff communication and reduced manual entry
4.5. Increased guest loyalty and retention through tailored offers