Purpose
1. Automate post-visit feedback collection from every diner to enhance customer satisfaction, surface actionable insights, resolve issues, and optimize Belgian restaurant services.
2. Automated feedback requests are sent after a reservation or walk-in is marked completed, driving continual improvements through data-driven decisions.
3. Enables automating regular quality checks, automator-led complaint tracking, automatable review encouragement, and loyalty activation.
Trigger Conditions
1. Automated trigger once reservation status is updated to "completed" or "checked out" in POS or reservation software.
2. Optionally, automate based on dining duration—X hours post-checkout or specific event (e.g., bill payment).
3. Automatically launches for online, phone, or in-person bookings if diner details (e.g., email/SMS) are available.
Platform Variants
1. Twilio SMS
- Feature: Automate SMS feedback requests post-visit.
- Config: Use "Send Message" API; parameterize sender, recipient, and template message with a feedback link.
2. SendGrid
- Feature: Schedule automated feedback request via email.
- Config: Trigger "Mail Send" API with recipient email, dynamic template for post-visit message.
3. Mailchimp
- Feature: Automated feedback campaign series to diners.
- Config: Use "Automations" workflow; activate after reservation tag triggers.
4. Google Forms
- Feature: Auto-generate and send unique feedback form link per visit.
- Config: Use Forms API, generate prefilled URLs, insert into automated messages.
5. SurveyMonkey
- Feature: Automated survey request after checkout.
- Config: Use "Create Collector" API for individualized survey links; automator sends to customers.
6. HubSpot
- Feature: Automated email/SMS follow-up asking for feedback.
- Config: Use Workflows trigger: "contact property update" to automate feedback outbound.
7. Zendesk
- Feature: Automatically create support ticket for any negative feedback.
- Config: Use "Create Ticket" API; connect feedback form endpoint for automatable alerting.
8. Pipedrive
- Feature: Automated activity logging for responses.
- Config: Use "Add Activity" API; capture feedback in customer timeline.
9. Salesforce
- Feature: Automate feedback solicitation and analysis using Flows.
- Config: Set Flow triggered by Status = "Completed", generate outbound message.
10. Slack
- Feature: Automated push of new feedback to manager channel.
- Config: Use "Incoming Webhook" to send structured feedback notification.
11. Intercom
- Feature: Automatedly open feedback conversation post-visit.
- Config: Messenger automation rule; event-triggered messages.
12. Zoho CRM
- Feature: Automator logs feedback and alert on sentiments.
- Config: Workflow rule: after status update, trigger custom notification or task.
13. Aircall
- Feature: Automated post-call survey invite for reservations made by phone.
- Config: Use "Start Call Survey" API after call ends.
14. Facebook Messenger
- Feature: Automate chat feedback solicitation.
- Config: Use Messenger Send API with post-visit greeting and survey link.
15. Typeform
- Feature: Automated feedback form delivery.
- Config: Generate "Hidden Fields" in links for personalized tracking; distribute via automator.
16. Outlook Mail
- Feature: Automated feedback mail merge post-visit.
- Config: Use Graph API "SendMail", with reservation details and unique form link.
17. WhatsApp Business API
- Feature: Automated WhatsApp message request for feedback.
- Config: Template message approved in WhatsApp dashboard, sent via "messages" endpoint.
18. Microsoft Teams
- Feature: Automated post-visit notification in management channel for instant insights.
- Config: Incoming webhook in Teams; automator posts feedback data.
19. Calendly
- Feature: Automated feedback request after booked events.
- Config: Use Webhook on completed event; trigger outbound email or SMS.
20. Stripe
- Feature: Post-payment feedback automation as receipt add-on.
- Config: Use "Receipt Email" API, embed survey link or feedback button.
21. Freshdesk
- Feature: Automatedly open case for negative feedback.
- Config: Workflow automates ticket creation on form submission.
22. Google Sheets
- Feature: Automate feedback storage for reporting.
- Config: Sheets API, append feedback as new row for every entry.
Benefits
1. Automates timely feedback requests, raising response rates and capturing authentic diner perceptions.
2. Automation reduces manual effort, ensures consistency, and enables automatable escalation of negative experiences.
3. Data-driven automation enables continuous improvement, improved guest retention, and enhanced public reputation.
4. Automating feedback creates a seamless, scalable loop between guest experience and operational excellence.