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Automated birthday and anniversary messages/offers

Purpose

1.1 Automate sending personalized birthday and anniversary messages or exclusive offers to reservations and loyal guests, enhancing guest experience and fostering repeat visits.
1.2 Automated campaigns reinforce customer loyalty, increase customer retention, and drive special occasion bookings for the haute French restaurant.
1.3 Automatedly gather guest data from reservations and CRM systems, schedule outreach, and deliver messages via email, SMS, or social media, ensuring guests feel valued during important life moments.

Trigger Conditions

2.1 Scheduled automation triggers on guest birthdays or anniversaries as recorded in CRM/reservation platform.
2.2 Automatedly initiate based on specific dates, guest segments, or event proximity (e.g., 7 days before).
2.3 Automator checks for duplicate outreach to avoid redundant messaging.

Platform Variants

3.1 Twilio SMS
• Feature/Setting: Automate message sends with programmable SMS API; configure message scheduling using "Messages" endpoint and set triggers for contact's date fields.
3.2 SendGrid
• Feature/Setting: Automate email delivery using Marketing Campaigns API; set custom field mapping and automatedly segment lists based on event dates.
3.3 Mailchimp
• Feature/Setting: Automate birthday/anniversary workflows; set triggers using "Customer Tags" and "Date-based Automations" features.
3.4 HubSpot
• Feature/Setting: Automated email campaigns utilizing "Workflows" and "Property-based Triggers" (contact’s birthday/anniversary property).
3.5 Salesforce
• Feature/Setting: Automate using “Process Builder” and “Email Alerts” with custom date field logic.
3.6 ActiveCampaign
• Feature/Setting: Automate workflow design via “Date-based Automations”; integrate CRM contact dates with conditional triggers.
3.7 Constant Contact
• Feature/Setting: Automate list segmentation and scheduling through “Automation Pathways” and date-specific triggers.
3.8 Klaviyo
• Feature/Setting: Automate with “Flows” and dynamic event triggers on profile properties (birthdays/anniversaries).
3.9 Zoho CRM
• Feature/Setting: Automate email workflows leveraging “Workflow Rules” for date fields and follow-up sequences.
3.10 Shopify Flow
• Feature/Setting: Automate using “Customer Triggers” and “Send Email” actions based on saved dates in customer profiles.
3.11 Zapier
• Feature/Setting: Automate multi-system integrations with “Schedule by Zapier” and “Filter” based on CRM date fields.
3.12 Outlook 365
• Feature/Setting: Automate scheduled sends using “Power Automate” flows and calendar event triggers.
3.13 Google Workspace
• Feature/Setting: Automate personalized emails with Apps Script and GMail API, using calendar/date queries for contacts.
3.14 Intercom
• Feature/Setting: Automate chat and email messages triggered via “Custom Data Attributes” and date automations.
3.15 Slack
• Feature/Setting: Automated reminders to staff via “Scheduled Messages” using birthday/anniversary data.
3.16 WhatsApp Business API
• Feature/Setting: Automate message campaigns with “Session Messages”; configure automator to fetch celebratory dates from CRM.
3.17 Facebook Messenger Platform
• Feature/Setting: Automate direct outreach with “Messenger Bots,” triggered by CRM-uploaded event dates.
3.18 Plivo
• Feature/Setting: SMS automation using “Message API” by scheduling sends with logic checks on guest event dates.
3.19 Freshdesk
• Feature/Setting: Automate ticket creation and communication flows for special event recognition using “Automations” and ticket fields.
3.20 Drift
• Feature/Setting: Chatbot automates reminders and exclusive codes distribution on celebratory dates identified in CRM integration.

Benefits

4.1 Automatedly boost guest satisfaction with personal touches at scale.
4.2 Automates consistent outreach, freeing up staff from manual reminder tasks.
4.3 Automating promotional offers or greetings increases return visits and positive reviews.
4.4 Automator enables granular targeting, maximizing marketing ROI.
4.5 Automatedly maintain flawless timing and relevance for each guest touchpoint.

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