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Follow-up feedback survey after dining experience

Purpose

1.1. Automate the sending of feedback surveys to guests post-dining for continuous service improvement.
1.2. Automatedly capture customer satisfaction levels, specific feedback on Argentinian dishes, and identify service quality gaps.
1.3. Automate collection and funneling of responses for analytics and report generation, optimizing the guest management workflow.
1.4. Automator enables seamless loop for data-driven enhancements and actionable insights on guest experiences in the Argentine Cuisine segment.
1.5. Automated follow-up improves guest loyalty by showing responsiveness and a commitment to excellence.

Trigger Conditions

2.1. Automated sending upon reservation status changing to "Completed" in the restaurant POS or booking system.
2.2. Automatedly trigger after set time delay post dining (e.g., 2 hours after guest checkout).
2.3. Automator triggers based on guest type (VIP, regular, first-timer) for segment-specific feedback requests.
2.4. Automated survey sent only to reservations tagged with customer email or valid phone number.
2.5. Automation is skipped for blacklisted or opted-out guests.

Platform Variants


3.1. Twilio SMS
• Feature/Setting: Automate an SMS survey by configuring Twilio Programmable SMS, setting the API endpoint to auto-send at trigger time.
• Sample Configuration: Use /Messages API with message body set to survey link and dynamic guest variables.

3.2. SendGrid
• Feature/Setting: Automates personalized email surveys using SendGrid's Dynamic Templates via /mail/send endpoint.
• Sample Configuration: Setup a template ID, dynamic substitutions (guest name, reservation ID), and send via API.

3.3. Mailgun
• Feature/Setting: Automate feedback emails using Mailgun's /messages endpoint with scheduling options.
• Sample Configuration: Utilize "delivery-time" parameter for timed post-dining survey sends.

3.4. SurveyMonkey
• Feature/Setting: Automates survey creation, invites, and result syncing via /v3/surveys and /v3/collectors endpoints.
• Sample Configuration: Configure collector type as "Weblink," link generation, and results webhook.

3.5. Google Forms API
• Feature/Setting: Automate survey sharing and collect responses programmatically via Google Forms API.
• Sample Configuration: Use "forms.responses.create" for collecting, "forms.create" for form deployment.

3.6. Typeform
• Feature/Setting: Automator sends personalized survey invitations and tracks completion using Typeform's /responses API.
• Sample Configuration: Webhook integration to push reservations and auto-generate survey links.

3.7. ActiveCampaign
• Feature/Setting: Automates email follow-ups via "Automations" module and "/api/3/contacts" for segmentation.
• Sample Configuration: Create automation sequence for post-dining funneling.

3.8. HubSpot
• Feature/Setting: Automated survey pipeline using HubSpot Workflows and "/crm/v3/objects/emails" API.
• Sample Configuration: Trigger workflow on reservation update, auto-send survey.

3.9. Salesforce Marketing Cloud
• Feature/Setting: Automator for Journey Builder automations, using "Email Studio" and REST API "/messages/v1".
• Sample Configuration: Email triggered on custom event post dining.

3.10. Zendesk
• Feature/Setting: Automates survey requests as tickets via "/api/v2/tickets".
• Sample Configuration: Auto-generate feedback ticket with survey URL to guest.

3.11. Slack
• Feature/Setting: Automator posts internal follow-up summaries or reminders via "chat.postMessage" API.
• Sample Configuration: Configure webhook to send manager notifications on low ratings.

3.12. Airtable
• Feature/Setting: Automate storage of responses with Airtable's REST API "/v0/{baseId}/{tableName}".
• Sample Configuration: Push survey data to 'Guest Feedback' table.

3.13. Zoho CRM
• Feature/Setting: Automate lead update and feedback tasks post-dining via Zoho's "/api/v2/Leads" endpoints.
• Sample Configuration: Feedback fields auto-populated from survey.

3.14. Microsoft Power Automate
• Feature/Setting: Build automated flows connecting POS reservations to triggers for email/SMS surveys.
• Sample Configuration: "When a row is modified" in Excel or SQL, send follow-up.

3.15. Pabbly Connect
• Feature/Setting: Automate multi-step workflows for guest survey via HTTP module.
• Sample Configuration: HTTP webhook for reservation status and email trigger.

3.16. Intercom
• Feature/Setting: Automated message campaign with survey link via "conversations" API.
• Sample Configuration: Trigger by custom attribute ("reservation_completed").

3.17. ClickSend
• Feature/Setting: Automates SMS surveys with "/v3/sms/send" endpoint for post-dining follow-up.
• Sample Configuration: Automate phone number extraction, dynamic merge tags.

3.18. Freshdesk
• Feature/Setting: Automates support ticket creation if response is negative, via "/api/v2/tickets" endpoint.
• Sample Configuration: Route low feedback to service team automatically.

3.19. Klaviyo
• Feature/Setting: Automator sends event-driven survey campaigns using "/v1/track" for event triggers.
• Sample Configuration: Trigger flow on "Reservation Closed".

3.20. WhatsApp Business API
• Feature/Setting: Automate WhatsApp survey invitations using "/v1/messages" with templated messages.
• Sample Configuration: Reservation data auto inserts into message template.

Benefits

4.1. Automates feedback collection process—saving manual effort and eliminating human error.
4.2. Automatedly increases survey response rate and quality due to timely follow-ups.
4.3. Enables data-driven, automated improvements for guest satisfaction and Argentinian brand positioning.
4.4. Automating follow-ups fosters guest loyalty and positive online reputation for the restaurant.
4.5. Automation ensures compliance with feedback retention, privacy, and opt-out requirements.
4.6. Automator simplifies report generation and actionable business intelligence processes.

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