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Customer data collection and feedback requests

Purpose

1.1. Automate the collection of guest reservation data and systematically request post-visit feedback for optimizing Finnish restaurant service quality, retention, and operational insights.
1.2. Automating data collection ensures every guest interaction is captured, stored, and leveraged for personalized service and actionable reporting.
1.3. Automatedly trigger feedback requests after visits, matching responses directly with reservation and guest profiles, powering continuous improvement in Finnish cuisine hospitality.

Trigger Conditions

2.1. New reservation created in POS or booking system.
2.2. Guest checks in or dines-in confirmation received.
2.3. Reservation status changes to ‘completed’ or ‘no-show’.
2.4. Scheduled interval (e.g., 24h post-visit) for feedback automation.

Platform Variants (With Function/API To Configure)


3.1. Twilio SMS
• Feature/Setting: Messaging API; configure to send automated feedback SMS after reservation status = ‘completed’.

3.2. SendGrid
• Feature/Setting: Transactional Email API; automates sending feedback request emails using reservation data as triggers.

3.3. Google Forms
• Feature/Setting: Form creation/Responses API; automate personalized feedback links for each guest and collect replies.

3.4. HubSpot CRM
• Feature/Setting: Workflows; automates guest data capture, feedback survey emails, and logs feedback record in CRM.

3.5. Zendesk
• Feature/Setting: Tickets API; automatedly create a follow-up ticket for feedback after each guest visit.

3.6. Typeform
• Feature/Setting: Typeform API—Create and assign feedback forms per completed reservation.

3.7. Mailchimp
• Feature/Setting: Automations/Transactional Email; automated feedback emails post-dining, tracked via audience segment.

3.8. Salesforce
• Feature/Setting: Process Builder/Flow; automate guest data collection and push feedback requests as Tasks.

3.9. Airtable
• Feature/Setting: Script automation; collect reservation data and trigger feedback form dispatch.

3.10. SurveyMonkey
• Feature/Setting: Collect Survey Responses API; send unique survey links automatically to guests after visit.

3.11. Microsoft Power Automate
• Feature/Setting: Flows; automate sync from reservation system to triggering guest feedback email.

3.12. Slack
• Feature/Setting: Incoming Webhooks; post guest feedback summaries or alerts automatedly to management channel.

3.13. ActiveCampaign
• Feature/Setting: Automation builder; send automated feedback journeys after completed reservations.

3.14. Google Sheets
• Feature/Setting: Sheets API; log all guest/reservation/feedback entries for reporting automations.

3.15. Intercom
• Feature/Setting: Custom Bots/Outbound Messages; automate feedback request based on guest actions/status.

3.16. Pipedrive
• Feature/Setting: Workflow Automation; create automatable tasks for feedback collection after customer interactions.

3.17. Klaviyo
• Feature/Setting: Flows; track dining event and automate feedback request email using event triggers.

3.18. Zoho CRM
• Feature/Setting: Automation Rules; automate data collection fields and feedback follow-ups.

3.19. Freshdesk
• Feature/Setting: Ticket automator; log incoming feedback and automate escalation rules for negative feedback.

3.20. Calendly
• Feature/Setting: Webhooks/API; trigger feedback automation post-booking or completed appointment.

3.21. monday.com
• Feature/Setting: Automations; update reservation boards, trigger guest surveys, and automate follow-up tasks.

3.22. Trello
• Feature/Setting: Automation rules (Butler); create and move cards for each reservation feedback collected automatically.

Benefits

4.1. Automates feedback loops and improves guest satisfaction with data-driven follow-ups.
4.2. Reduces manual effort while increasing actionable feedback volume for Finnish restaurant managers.
4.3. Automatedly gathers structured data across platforms for accurate analytics and personalized guest outreach.
4.4. Enables continuous automation, optimizing reservation to feedback workflows for efficiency and growth.

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