Social media share request post-visit

Purpose

1.1. Purpose: Automate the sending of social media share requests to visitors after their canoeing experience to amplify positive word-of-mouth and increase organic reach on platforms, automate follow-up timing, and automate personalization of outbound content based on the visit’s specifics, with the intent to boost online reputation, encourage UGC (user-generated content), and optimize brand presence across multiple social networks.

Trigger Conditions

2.1. Completion of a canoeing session (checked-in status turns to checked-out or post-visit survey submitted).
2.2. Positive post-visit survey response or satisfaction score meets threshold.
2.3. Customer contact details (email/mobile/social handle) are present and opted into communications.
2.4. Automated queue checks visitor record, queues outgoing share request, and dynamically adjusts message content based on visit details (e.g., guide name, photo package selection).

Platform Variants

3.1. Twilio SMS
• Feature: Messaging API—automate SMS requests after visit; configure webhook to trigger on checked-out event with template message incorporating hashtag and review site links.
3.2. SendGrid
• Feature: Marketing Campaigns API—automate personalized email share requests using dynamic templates and recipient substitution tags.
3.3. Mailchimp
• Feature: Automated Workflow—set trigger to post-visit tag being applied, automate delivery of social sharing calls-to-action in branded email format.
3.4. Facebook Messenger API
• Feature: Send API—automate Messenger notification with share request, deep links to business Facebook page, and custom UTM tagging for tracking shares.
3.5. Instagram Graph API
• Feature: Direct Message—automate DM with post-visit sharing requests and request for tagging, with links to branded hashtags and profile.
3.6. WhatsApp Business API
• Feature: Message Templates—automate WhatsApp messages to post-visit guests with sharing prompts and clickable social links.
3.7. Slack
• Feature: Incoming Webhooks—automate internal share request notifications to coordinate team follow-ups on positive visits or VIP guests.
3.8. Zendesk
• Feature: Triggers/Automations—automate creation of follow-up ticket/workflow when automation detects a visit requiring social share request.
3.9. Intercom
• Feature: Custom Bots—automate in-app or email-based share requests triggered by customer lifecycle stage change.
3.10. Salesforce
• Feature: Process Builder—automate email/SMS campaign when post-visit flag is set and automate tracking of open/clicks for further follow-up.
3.11. HubSpot
• Feature: Workflows—automate targeted social share email sequence post-experience, based on contact list segmentation by activity type.
3.12. Zoho CRM
• Feature: Workflow Automation—automate outreach and log social share requests as CRM activities for reporting.
3.13. Google Sheets
• Feature: App Script Triggers—automate row monitoring for new post-visit entries and automatically activating push to chosen communication channels.
3.14. Microsoft Teams
• Feature: Connector/Bot—automate share request reminder to staff upon visit completion for manual or automated guest outreach.
3.15. Trello
• Feature: Butler Automation—automate card creation for guest follow-up, tracking which guests need additional social share reminders.
3.16. Google Calendar
• Feature: Event Triggers—automate time-scheduled follow-up share requests for specific guest types (e.g., group bookings).
3.17. Typeform
• Feature: Webhook Notifications—automate response-based triggers for share requests after positive feedback.
3.18. Sprout Social
• Feature: Automated Publishing—automate scheduling of thank-you posts tagging guests after opt-in, supporting broader word-of-mouth.
3.19. Hootsuite
• Feature: Auto-Schedule/Streams—automate scheduling of routine share requests and guest appreciation posts.
3.20. ActiveCampaign
• Feature: Automation Maps—automate branching paths so that only satisfied guests receive personalized share requests.

Benefits

4.1. Automates manual outreach, saving staff time and ensuring consistency.
4.2. Automated sequences can be personalized, increasing guest participation rates.
4.3. Automates data-driven targeting by reviewing satisfaction indicators, so only likely promoters receive share requests.
4.4. Automates analytics tracking for links and shares, measuring the effectiveness of each platform and channel.
4.5. Automated reminders ensure follow-up doesn’t slip and maximizes guest advocacy opportunities.
4.6. Automation of reporting and CRM integration creates auditable trails and optimizes campaign performance.