Purpose
1.2. Automating awareness enables quick corrective actions, automates customer recovery workflows, minimizes negative impact, boosts service ratings, and fortifies brand trust.
1.3. Automated escalation maintains standardized, error-free notification and auto-generates team accountability logs for long-term quality control.
Trigger Conditions
2.2. Review rating is less than or equal to three stars, or review text contains predefined negative sentiment keywords.
2.3. Automated trigger when Google Alert or social listening mentions new negative review matching the criteria, initiating an escalation sequence.
Platform Variants
• API: Google My Business API – automate review polling, detect rating/text triggers, auto-send escalation event.
3.2. Trustpilot
• Endpoint: GET /v1/business-units/{id}/reviews – automate negative review fetch; automate webhook for management notification.
3.3. Yelp Fusion
• Endpoint: GET /businesses/{id}/reviews – automate daily review extraction, filter for negatives, automate escalation webhook.
3.4. Facebook Graph API
• Endpoint: /{page-id}/ratings – periodically poll, automate negative review detection, automate messenger alert.
3.5. Birdeye
• Endpoint: GET /v1/reviews – automate polling and negative keyword matching, automate Slack or email notification.
3.6. Twilio SMS
• Feature: Programmable SMS – automate management SMS alerts; API config with negative review payloads.
3.7. Slack
• Feature: Incoming Webhooks – automate alert message to specific channel for review escalation.
3.8. Microsoft Teams
• Feature: Incoming Webhook Connector – automate card/post on escalation for management attention.
3.9. Zendesk
• Endpoint: Ticket Creation API – automate ticket for negative review; trigger automated workflow for case management.
3.10. Freshdesk
• Feature: Ticket API – automate ticketing for negative review detection, enable auto-escalation workflows.
3.11. SendGrid
• Endpoint: v3/mail/send – automate escalation email to managers with review context summary.
3.12. Gmail
• Feature: Gmail API (messages.send) – automate personalized escalation email upon negative review detection.
3.13. Outlook (Microsoft Graph)
• Endpoint: /me/sendMail – automate internal escalation to management group.
3.14. Zapier
• Feature: Webhooks & Triggers – automate cross-platform review monitoring and escalation.
3.15. Monday.com
• API: Pulse creation – automate item on negative review event for team tracking.
3.16. Asana
• Endpoint: /tasks – automate ticket/task creation with negative review details for follow-up.
3.17. Salesforce
• API: Case Object Creation – automate negative review as a case for escalation workflow.
3.18. Intercom
• API: Conversations.create – automate alert or note to customer care manager on negative review.
3.19. HubSpot
• Endpoint: Tickets API – automate creation of a “Reputation Risk” ticket if negative review automated trigger fires.
3.20. Zoho CRM
• API: Cases/addRecords – automate escalation entry with review details for rapid action.
3.21. Notion
• API: Page creation – automate page with structured review details for escalation, automating knowledge base updates.
3.22. Telegram
• Bot API: sendMessage – automate private channel or group alert for immediate escalation.
Benefits
4.2. Ensures management is automatedly informed for instant remediation, automating faster public responses and customer recovery.
4.3. Automator implementation boosts accountability by automating audit trails and escalated issue tracking.
4.4. Enhances service quality by automating rapid and consistent feedback loops, supporting proactive reputation management.
4.5. Frees staff from repetitive monitoring, allowing automated focus on impactful, strategic actions.