Personalized loyalty program notifications and reward triggers

Purpose

1.1. Automate personalized loyalty program notifications and automated reward triggers to enhance customer retention by automatically notifying customers about earned points, special promotions, and reward redemption opportunities.
1.2. Streamline customer communication for automating campaigns, delivering customized loyalty statuses, and offering exclusive discounts based on customer purchase history and engagement.
1.3. Enable automation of reward fulfillment, birthday perks, and membership milestones to drive repeat visits and increase basket size through real-time automatable offers.
1.4. Automating feedback collection based on customer reward activity to refine retailer offerings and loyalty segments.

Trigger Conditions

2.1. Automated reward points achieved threshold (e.g., 100 points).
2.2. Automate upon purchase of select promotional items.
2.3. Automated before/after customer birthdays or membership anniversaries.
2.4. Absence of customer activity over predefined period (win-back automation).
2.5. First-time member signup automation.
2.6. Triggered on specific customer segments (e.g., high-value, new, lapsed).
2.7. Redemption of points or rewards automation.
2.8. Automated feedback request following reward redemption.
2.9. Campaign trigger on bulk upload of eligible customers.

Platform Variants

3.1. Twilio
• Feature/Setting: Automate SMS/MMS with programmable SMS API; webhook triggers on reward events (Configure Messaging Service, bind to automation event).
3.2. SendGrid
• Feature/Setting: Automation of transactional emails via Email API; set up automated templates for loyalty notifications.
3.3. Mailchimp
• Feature/Setting: Customer journeys/Automation builder; configure loyalty trigger as event-based email.
3.4. ActiveCampaign
• Feature/Setting: Automate emails or SMS with automation workflows; set triggers for reward earned/expiry.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder to automate multichannel notifications on reward milestones.
3.6. Klaviyo
• Feature/Setting: Automating flows based on earned points and segmentation; API-triggered campaign flow.
3.7. HubSpot
• Feature/Setting: Automated workflow with API call from loyalty platform; configure automated email/SMS step.
3.8. WhatsApp Business API
• Feature/Setting: Automate personalized message flows via Integration API on loyalty actions.
3.9. Pushwoosh
• Feature/Setting: Automated push notification automation upon loyalty trigger (configure loyalty event trigger).
3.10. Slack
• Feature/Setting: Automator sends internal notifications to sales teams when customers reach reward thresholds.
3.11. Zapier
• Feature/Setting: Automate triggers between loyalty system and communication platforms via Webhook & Multi-step Zaps.
3.12. Google Sheets
• Feature/Setting: Automatically log reward triggers and notification histories using Sheet automation scripts.
3.13. Pipedrive
• Feature/Setting: Automated workflow for customer follow-up based on loyalty activity; setup with Workflow Automations.
3.14. Freshdesk
• Feature/Setting: Automatically create tickets or notes for high-value loyalty customers via Event API triggers.
3.15. Intercom
• Feature/Setting: Automate in-app messages or email upon reward assignment through automated event triggers.
3.16. Viber Business Messages
• Feature/Setting: Automate bulk or segmented customer notifications using the Business Messages API; triggered by loyalty milestone.
3.17. Facebook Messenger
• Feature/Setting: Automate chat-based loyalty notifications via Messenger API, triggered by loyalty actions.
3.18. Shopify
• Feature/Setting: Automate personalized post-purchase reward emails using Shopify Flow and loyalty app triggers.
3.19. Yotpo Loyalty
• Feature/Setting: Automate reward notification logic and workflows using Events API and campaign triggers.
3.20. LoyaltyLion
• Feature/Setting: Configure Programmatic Event API for automating notifications on point earnings and redemptions.
3.21. Gorgias
• Feature/Setting: Automate support ticket tagging or CSAT survey after reward action using custom automations.
3.22. Segment
• Feature/Setting: Automate event streaming into marketing channels when loyalty events are captured in real-time.
3.23. OneSignal
• Feature/Setting: Automate personalized push notification campaigns based on loyalty point automation triggers.
3.24. Airship
• Feature/Setting: Minutely automated messaging orchestration for reward program engagement via Automation Composer.

Benefits

4.1. Automating customer engagement with targeted, timely communication increases retention and visit frequency.
4.2. Reward automation ensures customers are notified immediately, maximizing redemption and satisfaction.
4.3. Staff time is saved by automator eliminating repetitive manual communication tasks.
4.4. Automate A/B testing of reward communications for improved conversion and engagement metrics.
4.5. Automated data logging supports insight generation on communication effectiveness and loyalty ROI.
4.6. Provides scalable automatable infrastructure for omnichannel customer journey mapping and analytics.