Abandoned cart follow-up notifications for online sales

Purpose

1.1. Recover potential lost sales by reminding customers of incomplete purchases.
1.2. Increase conversion rates by automating personalized messages to re-engage customers.
1.3. Ensure compliance with state-controlled alcohol sales initiation procedures.
1.4. Collect insights on user drop-off to optimize sales funnel and engagement strategies.

Trigger Conditions

2.1. Shopping cart contains alcohol products and checkout is not completed within a configured timeframe (e.g., 30 minutes).
2.2. Customer email or phone number is available and meets legal age verification status.
2.3. No transaction event detected post-cart add within reminder interval.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Use Programmable SMS API to send automated follow-up; set trigger via webhook on cart abandonment event.
3.2. SendGrid
• Feature/Setting: Schedule transactional email via Dynamic Templates upon cart abandonment API prompt.
3.3. Mailgun
• Feature/Setting: Send abandoned cart campaign with template and event webhook for delivery tracking.
3.4. ActiveCampaign
• Feature/Setting: Automations → Abandoned Cart Sequence, use e-commerce integration for trigger source.
3.5. HubSpot
• Feature/Setting: Workflows → Trigger by ‘cart updated but not purchased’, send automated email/CRM entry.
3.6. Klaviyo
• Feature/Setting: Flows → Abandoned Cart, connect to e-commerce backend for real-time update.
3.7. Shopify
• Feature/Setting: Automated Abandoned Checkout Emails via Admin API or Flow triggers.
3.8. WooCommerce
• Feature/Setting: Use Action Scheduler or abandoned cart plugin with email templates and hooks.
3.9. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder → Cart Abandonment Journey, API Event Entry Source integration.
3.10. Intercom
• Feature/Setting: Automated outbound messaging, triggered by API cart event or custom segment.
3.11. Zendesk
• Feature/Setting: Use Triggers and Automations Module to alert agents or auto-send reminder.
3.12. Braze
• Feature/Setting: Canvas Flow with abandoned cart trigger, push/email message configuration.
3.13. Oracle Responsys
• Feature/Setting: Program → Abandon Cart entry trigger, configure email/SMS steps.
3.14. Iterable
• Feature/Setting: Workflow Automation → Cart Abandonment Trigger, multi-channel touch configuration.
3.15. Emarsys
• Feature/Setting: Automation Center → Abandoned Cart Program, integrate with e-commerce for real-time triggers.
3.16. MoEngage
• Feature/Setting: Flow Campaigns, use cart event trigger and personalized notifications by channel.
3.17. Freshmarketer
• Feature/Setting: Journey Builder → Abandoned Cart Event node, real-time delivery set.
3.18. Omnisend
• Feature/Setting: Automation Workflow → Abandoned Cart, add SMS and email steps.
3.19. SAP Marketing Cloud
• Feature/Setting: Trigger-based Campaigns, integrate with commerce core for abandoned cart detection.
3.20. Microsoft Dynamics 365 Marketing
• Feature/Setting: Customer Journey, use abandoned cart trigger and multichannel touchpoints.
3.21. Marketo
• Feature/Setting: Smart Campaigns → Trigger Smart List: "Cart Abandoned", automate multi-step outreach.
3.22. Pipedrive
• Feature/Setting: Workflow Automation, configure trigger on CRM update reflecting abandoned cart note.

Benefits

4.1. Reduces manual follow-ups by automating relevant outreach.
4.2. Increases sales through timely engagement with likely buyers.
4.3. Provides analytics useful for state and compliance reporting.
4.4. Enhances customer experience with personalized reminders and offers.
4.5. Assures regulatory compliance with age and product-specific business rules.