Scheduled announcements of new arrivals or promotions

Purpose

1.1. Announce new alcohol arrivals or seasonal/limited-time promotions to engage customers and drive foot traffic.
1.2. Ensure compliance-based communication cadence for state-controlled retail, maximizing awareness while respecting regulatory boundaries.
1.3. Automate distribution across email, SMS, social media, and notification platforms to keep stakeholders continuously informed.

Trigger Conditions

2.1. Scheduled release dates for new product arrivals or promotions in the POS/inventory management system.
2.2. Updates to inventory status (e.g., “New”, “Restocked”) flagged in ERP or e-commerce backend.
2.3. Approval from compliance officers or automated campaign managers.
2.4. Recurrence rules (e.g., weekly Friday promotion or monthly new arrivals newsletter).
2.5. Manual override or urgent push when high-demand products are received.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: SMS Notifications - Configure Messaging API for batch notifications (POST /Messages) with scheduling options set via Messaging Services.
3.2. SendGrid
• Feature/Setting: Scheduled Email Campaigns - Use Marketing Campaigns API to create recurring announcement workflows with contact list segmentation.
3.3. Mailchimp
• Feature/Setting: Automated Email Series - Set up “Product Announcement” automation triggered by a specific date or integration webhook from POS/ERP.
3.4. Slack
• Feature/Setting: Scheduled Announcements - Use chat.scheduleMessage API to post notifications in dedicated retail sales or marketing channels automatically.
3.5. Microsoft Teams
• Feature/Setting: Scheduled Channel Messages - Configure scheduled cloud flows in Power Automate to post product launch updates.
3.6. Facebook Pages
• Feature/Setting: Scheduled Posts - Use Graph API (POST /page/feed with scheduled_publish_time param) for advance post publishing.
3.7. Instagram
• Feature/Setting: Publish Content - Use Instagram Graph API for post scheduling and triggers connected to inventory changes.
3.8. Shopify
• Feature/Setting: Automated Email Notifications - Configure order update or marketing notification flows using the Shopify Email API.
3.9. HubSpot
• Feature/Setting: Workflow Automation - Use “Marketing Email” workflows linked to deal/product property changes or custom events.
3.10. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder - Automate announcement journeys based on inventory or campaign triggers using API event entry.
3.11. Zoho Campaigns
• Feature/Setting: Autoresponder - Set date-based or trigger-based autoresponders for new arrival alerts.
3.12. Telegram
• Feature/Setting: Bot API Scheduler - Use sendMessage method on cron-based schedule for broadcast messages in user or group chats.
3.13. WhatsApp Business
• Feature/Setting: Message Template API - Push approved product/promotion templates to opted-in customers using the /messages endpoint.
3.14. Google Calendar
• Feature/Setting: Event Reminders - Use the Calendar API to create reminder events for staff or public when launches/promos occur.
3.15. Discord
• Feature/Setting: Webhook Scheduler - Send scheduled webhook messages to announcement channels when new items are added.
3.16. ActiveCampaign
• Feature/Setting: Automation - Schedule campaign sends triggered by contact tag updates or product changes via API.
3.17. Klaviyo
• Feature/Setting: Flow Automation - Set up product update flows triggered by inventory or catalog changes.
3.18. Pabbly Connect
• Feature/Setting: Multi-Step Schedule - Build workflows using trigger “Scheduler” for periodic announcement of arrivals/promos through connected channels.
3.19. Telegram Channels
• Feature/Setting: Scheduled Broadcasting - Use bot scripts to post timed announcements directly to channel subscribers.
3.20. Google Workspace (Gmail/Sheets)
• Feature/Setting: Apps Script Automation - Schedule announcement emails based on inventory sheet updates using time-driven triggers.

Benefits

4.1. Streamlines compliance-approved communications across all channels for consistent messaging.
4.2. Reduces manual workload and speeds up time-to-announcement after product intake.
4.3. Increases customer engagement and event awareness, driving sales and in-store visits.
4.4. Ensures timely reach with no missed communications during key promotional periods.
4.5. Maximizes channel diversity to engage broader demographics per regulatory constraints.