Purpose
1. Automate reminders to customers who have abandoned carts, maximizing sales recovery and customer engagement for beauty supply stores.
2. Automatedly identify when a customer leaves without completing a purchase and send follow-up via email or SMS.
3. Automate the customer journey by delivering timely nudges, personalized offers, and helpful info, encouraging checkout completion.
4. Enable automation of notification flows tailored for retail beauty products to convert abandoned intent into sales effectively.
Trigger Conditions
1. Automated trigger when cart remains unpurchased after a defined time (e.g., 2 hours).
2. Customer email or SMS consent is recorded and available.
3. Customer added products to cart but exited the site or app without checking out.
4. Automation detects cart value thresholds (e.g., only notify for carts over $20).
Platform Variants
1. Twilio SMS
• Feature/Setting: Use Programmable Messaging API; configure outbound message on abandoned cart event.
2. SendGrid
• Feature/Setting: Automate transactional template triggered via API; use dynamic template data from the cart session.
3. Shopify Flow
• Feature/Setting: Automate “Abandoned Checkout” trigger; connect to the action “Send Email” or webhook.
4. Klaviyo
• Feature/Setting: Automate “Abandoned Cart Flow”; add event-based triggers, dynamic blocks.
5. HubSpot
• Feature/Setting: Automate workflow with abandoned cart trigger using CRM-integrated email sequences.
6. Mailchimp
• Feature/Setting: Automated abandoned cart email journey; configure e-commerce store sync, triggering series.
7. ActiveCampaign
• Feature/Setting: Set automation with “Abandons Cart” trigger and follow-up email/SMS; segment audience.
8. Drip
• Feature/Setting: Automated workflow for cart abandonment; personalize product blocks.
9. Omnisend
• Feature/Setting: Automate abandoned cart workflow; include SMS channel in a multi-step sequence.
10. WooCommerce
• Feature/Setting: Use AutomateWoo or similar; set up “Cart Abandoned” trigger for custom messaging flows.
11. Zapier
• Feature/Setting: Automate detection from e-commerce tool; trigger SMS/email via integrated partners.
12. Postmark
• Feature/Setting: Transactional email automation via abandoned cart event using their REST API.
13. MessageBird
• Feature/Setting: Use programmable SMS API; automate notification upon cart abandonment event.
14. Intercom
• Feature/Setting: Automated messaging with behavior triggers; use custom event for abandonment.
15. Salesforce Marketing Cloud
• Feature/Setting: Automate abandoned cart journey builder flow, including SMS and email steps.
16. Braze
• Feature/Setting: Automate in-app and push notifications; use custom abandoned cart events.
17. Pipedrive
• Feature/Setting: Automated workflow; configure deal and cart event triggers for reminder emails.
18. SMSBump
• Feature/Setting: Automate SMS reminders for abandoned carts with dynamic merge tokens.
19. WebEngage
• Feature/Setting: Multi-channel automation; set journey with abandoned cart event triggers.
20. MoEngage
• Feature/Setting: Automated abandoned cart push/email flows, personalizing messages using customer data.
21. Amazon SES
• Feature/Setting: Automatedly send transactional reminder emails via API when abandoned cart event detected.
22. Mandrill
• Feature/Setting: Automate cart abandonment emails using their transactional email API, triggered per event.
Benefits
1. Automation increases sales recovery rate by targeting cart abandoners efficiently.
2. Reduces manual follow-up effort with seamless, automated workflows.
3. Maximizes customer engagement and loyalty via prompt, relevant outreach.
4. Leverages automation to personalize reminders and offers for beauty products, improving conversion.
5. Tracks automation performance to continuously optimize reminder effectiveness.
Sales and Customer Engagement Automation