Abandoned cart reminders and recovery emails

Purpose

1.1. Recover potentially lost sales by reminding customers of abandoned carts in the African goods store, increasing sales conversion rates and collecting customer insights for future targeting.
1.2. Strengthen customer engagement by sending personalized emails or messages highlighting cart contents, exclusive offers, and emphasizing unique value propositions of African imports.
1.3. Automate multi-channel follow-ups (email, SMS, push notifications) to maximize touchpoints and recover both logged-in and guest user carts.
1.4. Ensure compliance with privacy and anti-spam regulations relevant to customers’ regions and preferences.

Trigger Conditions

2.1. Cart with products left unpurchased after defined inactivity period (ex: 30 minutes, 2 hours, 24 hours).
2.2. User email or phone number captured in checkout or account; cart not emptied and no transaction recorded.
2.3. Additional triggers include first-time buyer, high-value cart, or return visitor with new cart items.
2.4. Optionally filtered by inventory status, campaign participation, or customer segment (ex: loyalty tier).

Platform Variants

3.1. Mailchimp
• Feature/Setting: Customer Journey > Abandoned Cart Email automation; map Shopify/WooCommerce triggers to dynamic campaign.
3.2. Klaviyo
• Feature/Setting: Flows > Abandoned Cart Flow; configure event from ecommerce integration and set personalized content blocks.
3.3. SendGrid
• Feature/Setting: Marketing Campaigns API > Automated triggers; use webhook from store platform to initiate email.
3.4. Twilio
• Feature/Setting: Programmable Messaging API; configure SMS with templated message and product details using REST webhook.
3.5. HubSpot
• Feature/Setting: Workflows > Ecommerce triggers; use “Cart Abandoned” and “Send Email” action sequences.
3.6. Shopify Email
• Feature/Setting: Automatic abandoned checkout messages; customize timing and discounts from Marketing automations.
3.7. ActiveCampaign
• Feature/Setting: Automations > Ecommerce triggers; set “Abandons Cart” event from integration and sequence follow-ups.
3.8. Omnisend
• Feature/Setting: Automation > Abandoned Cart workflow; use drag-and-drop builder with conditional logic.
3.9. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder > Abandonment; trigger by Data Extension update via API or ecommerce connection.
3.10. WooCommerce
• Feature/Setting: Follow-Ups extension; configure email chain based on cart abandonment event.
3.11. Magento
• Feature/Setting: Email Templates > Abandoned Cart Rule; timing and dynamic product population.
3.12. BigCommerce
• Feature/Setting: Built-in Abandoned Cart Saver; activate, schedule, and personalize templates per customer type.
3.13. Drip
• Feature/Setting: Workflows > Cart Abandonment; uses store integration to pull product data for customized messages.
3.14. Intercom
• Feature/Setting: Series automation; event-based trigger when cart update event is detected.
3.15. MoEngage
• Feature/Setting: Flows > Cart Abandonment Journey; triggers through API/webhook from site or app.
3.16. Braze
• Feature/Setting: Canvas > Cart Abandonment Path; triggered by ecomm data ingestion and user segmentation.
3.17. Sendinblue
• Feature/Setting: Automation > Abandoned Cart Workflow; connect via ecommerce plugin, set conditional triggers.
3.18. Remarkety
• Feature/Setting: Campaigns > Abandoned Cart Emails; rule definition and multi-template sequencing.
3.19. Exponea (Bloomreach)
• Feature/Setting: Scenarios > Abandoned Cart campaign; API-triggered workflows with personalization.
3.20. Dotdigital
• Feature/Setting: Program Builder > Abandoned Cart Program; event-triggered email, SMS, or push notification.

Benefits

4.1. Increases revenue by converting abandoned carts to final purchases and reducing drop-off rates.
4.2. Provides insights into buying behavior in the African retail goods segment for better marketing.
4.3. Enhances customer experience with relevant reminders and special offers, fostering loyalty.
4.4. Saves time and resources via seamless, rule-driven automation adaptable to store size and market.