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Customer segmentation and personalized discount campaigns

Purpose

1.1. Segment customers by purchase history, region, gender, and preferences, tailored for African ethnic products.
1.2. Launch targeted discount campaigns via email, SMS, and social, driving repeat sales and engaging distinct customer communities.
1.3. Automate ongoing analysis to improve segment accuracy, discount strategies, and campaign ROI.

Trigger Conditions

2.1. New purchase recorded in POS or online checkout.
2.2. Customer subscribes to marketing or loyalty list.
2.3. Thresholds met: e.g., three purchases in 60 days; no purchase in 90 days; cart value above specific amount.
2.4. Upcoming holiday or ethnic festival on the campaign calendar.
2.5. Historical performance review triggers discount campaign adjustment.

Platform Variants


3.1. Shopify
• Feature: Customer tags & segments.
• Setting: Automated Flow to assign tags by order region/category.

3.2. WooCommerce
• Feature: Automated Customer Groups.
• Setting: Use Smart Coupons API to send unique discounts on triggers.

3.3. Salesforce Marketing Cloud
• Feature: Audience Builder, Journey Builder API.
• Setting: Configure trigger-based segmentation with discount journey.

3.4. Klaviyo
• Feature: Segments & Flows.
• Setting: Auto-segment by ethnic preferences, send dynamic discounts.

3.5. Mailchimp
• Feature: Segmented Email Campaigns, API batch update.
• Setting: Schedule campaigns for segments 'West African Foods', 'Cosmetics', etc.

3.6. Twilio SMS
• Feature: Programmable Messaging.
• Setting: Trigger segmented SMS offers via Messaging Service SID.

3.7. ActiveCampaign
• Feature: Conditional Automations.
• Setting: Configure split automations for 'Afro-Caribbean', 'East African', etc.

3.8. HubSpot
• Feature: Lists API, Workflows.
• Setting: Use custom properties for customer origin and run personalized offers.

3.9. Omnisend
• Feature: Segmented Campaigns.
• Setting: Trigger cart-based discount or reactivation offer.

3.10. Segment
• Feature: Personas, Audience API.
• Setting: Integrate traits from loyalty platform for precise segmentation.

3.11. Google BigQuery
• Feature: Machine Learning Model on RFM (Recency, Frequency, Monetary).
• Setting: Schedule query to auto-reassign segments weekly.

3.12. Zapier
• Feature: Multistep Automation.
• Setting: Trigger flow from new order, update CRM tag, and call SendGrid/Mailgun for discount.

3.13. Airship
• Feature: Audience Segmentation, Automation API.
• Setting: Send location-targeted push offers for store-specific promos.

3.14. SendGrid
• Feature: Dynamic Templates, Marketing Campaign API.
• Setting: Configure variable merge for region-specific discounts.

3.15. Mailgun
• Feature: Advanced Email Routing & Segmentation.
• Setting: Trigger workflows based on user group and event.

3.16. Facebook Ads (Meta for Business)
• Feature: Custom Audiences API.
• Setting: Sync custom audience segment data for ad retargeting.

3.17. Instagram Direct API
• Feature: Automated Message Trigger.
• Setting: Send personalized offers to engaged followers.

3.18. Yotpo Loyalty
• Feature: Points-based Segmentation, Triggers.
• Setting: Award extra points or discounts to specific cultural demographics.

3.19. Intercom
• Feature: Customer Segments, Series Automations.
• Setting: Auto message East African users re new product launch with offers.

3.20. Gorgias
• Feature: Tag-based Macros, API Triggers.
• Setting: Auto-reply discounts to tickets from high-value customer segments.

3.21. Microsoft Dynamics 365
• Feature: Segment Builder, Automated Campaigns.
• Setting: Deploy automated offers to diaspora customers.

3.22. Oracle Eloqua
• Feature: Dynamic Segmentation, Multichannel Campaigns.
• Setting: Run drip offers for inactive segment.

3.23. Braze
• Feature: Canvas Flows, Audience Sync API.
• Setting: Deliver recurring push/SMS/email to segmented groups.

Benefits

4.1. Hyper-relevant offers increase conversion and basket size.
4.2. Strengthens loyalty and personalization, especially around cultural events.
4.3. Cuts campaign spend by removing generic blasts, focusing on prime buyer segments.
4.4. Enables continuous campaign optimization based on measurable results.
4.5. Saves manual hours with recurring automated segmentation and follow-ups.

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