Targeted promotional email campaigns

Purpose

1.1. Automate delivery of personalized promotional emails to potential and returning customers, encouraging attendance and purchases at Christmas market events.
1.2. Automates segmentation of mailing lists based on demographic data, past purchase history, event engagement, and browsing behavior.
1.3. Automatedly triggers time-based, behavior-driven campaigns showcasing exclusive holiday offers, new product arrivals, or loyalty rewards—driving foot traffic and sales.
1.4. Automating follow-ups with additional discounts, RSVP reminders, and seasonal content increases engagement and customer retention.
1.5. Automator triggers collect customer feedback for continuous improvement, enhancing CRM data and future campaign targeting.

Trigger Conditions

2.1. Contact signs up via market registration form or event page, automating their addition to campaigns.
2.2. Customer makes a purchase at the event or online, triggering automated thank-you or upsell emails.
2.3. Set automated timeframes—one week before/pre-event teasers, mid-season reminders, last-minute flash sales.
2.4. Engagement-based triggers: abandoned cart, email link clicks, or product page views activate follow-up automations.
2.5. Calendar-based automator: campaign launches on predetermined seasonal milestones.

Platform Variants

3.1. Mailchimp
• Automate: Customer Journeys, configure event-based “add to journey” for Christmas market tags.
3.2. SendGrid
• Automates: Dynamic Template API, trigger send on new CRM entry.
3.3. HubSpot
• Automated: Marketing Email tool, “Workflow Enrollment Trigger” for event sign-up.
3.4. Klaviyo
• Automating: Flows, set “Placed Order” or “List Joined” as entry event.
3.5. Salesforce Marketing Cloud
• Automate: Journey Builder API, “Contact Event” automation for retail category.
3.6. ActiveCampaign
• Automated: Automations, trigger on “Form Submit” with Christmas tag.
3.7. Constant Contact
• Configure: Automated Email Series, triggered by list segmentation.
3.8. Iterable
• Automate: Workflow Studio, use “Event Trigger” for ticket purchase.
3.9. Moosend
• Automated: Automation Workflows, use “List Entry” and “Email Open” triggers.
3.10. Omnisend
• Automate: Automation Editor, set up “Special Event Campaign” trigger by registration.
3.11. Campaign Monitor
• Automated: Journey automation, entry by “Date Added to List.”
3.12. Brevo (formerly Sendinblue)
• Automate: Transactional Email API, set trigger via ‘event webhook’.
3.13. GetResponse
• Automates: AutoResponder, trigger when a customer subscribes to Christmas list.
3.14. Zoho Campaigns
• Automated: Workflow rules, trigger series for product page visit.
3.15. Benchmark Email
• Automate: Automation Pro, event or list-based triggers.
3.16. iContact
• Automate: Automated Series, configure based on seasonal tag.
3.17. Drip
• Automating: Workflow Builder, use e-commerce segment triggers.
3.18. MailerLite
• Automated: Automation “trigger new subscriber” to Christmas market list.
3.19. SharpSpring
• Automate: Visual Workflow, “Email Open” or “Link Click” triggers.
3.20. Elastic Email
• Automated: Automation triggers for campaign launch on calendar event.
3.21. Amazon SES
• Automate: SendEmail API, trigger via Lambda function on registration.
3.22. Oracle Eloqua
• Automated: Program Canvas, schedule email send based on event segment.
3.23. Marketo
• Automating: Smart Campaigns, triggers set to “Program Status Changed.”
3.24. Mailgun
• Automate: API trigger for batch email upon contact form submission.

Benefits

4.1. Automates customer retention and repeat attendance through hyper-targeted seasonal content.
4.2. Provides automated analytics and real-time optimization for campaign effectiveness.
4.3. Reduces staff workload by eliminating manual email sends and list management.
4.4. Enhances personalized communication with automatic dynamic content insertion.
4.5. Delivers consistent messaging, automating brand trust and loyalty across all Christmas market promotions.