Cart abandonment follow-up messages

Purpose

1.1. Recover potentially lost online sales by automatically engaging customers who have added products to their cart but left before completing checkout.
1.2. Bolster revenue by converting hesitant shoppers and increase average order value through strategic follow-ups.
1.3. Enhance customer satisfaction by offering personalized assistance, coupons, or reminders tailored to abandoned cart behavior.
1.4. Gather behavioral insights to refine marketing tactics based on cart abandonment trends and message performance.

Trigger Conditions

2.1. Customer adds one or more products to shopping cart but does not complete checkout within a set timeframe (e.g., 1 hour, 24 hours).
2.2. Customer provides identifiable information (e.g., email, phone) prior to abandonment.
2.3. Secondary triggers: multi-session inactivity, item price drop, or inventory status change of carted items.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Send SMS via Programmable Messaging API; configure triggers on cart abandonment event.
3.2. SendGrid
• Feature/Setting: Use Marketing Campaigns API; automate sequential email follow-ups on abandoned cart detection.
3.3. Mailchimp
• Feature/Setting: Customer Journeys builder; create abandoned cart email paths with dynamic product content.
3.4. Klaviyo
• Feature/Setting: Flows Automation; personalize email/SMS with dynamic cart details and offers.
3.5. HubSpot
• Feature/Setting: Ecommerce Workflow triggered by cart abandonment; send personalized recovery emails.
3.6. ActiveCampaign
• Feature/Setting: Automation builder; send multi-stage cart abandonment emails/SMS, tag users for tracking.
3.7. Shopify Flow
• Feature/Setting: Trigger automation on checkout start without completion, send customizable messages.
3.8. WooCommerce Automations
• Feature/Setting: Abandoned Cart Recovery plugin; email/send push when user fails to finish purchase.
3.9. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; automate omnichannel cart recovery with dynamic content and timing.
3.10. Omnisend
• Feature/Setting: Automation workflow for cart recovery with segmentation and multi-channel options.
3.11. Intercom
• Feature/Setting: Trigger personalized in-app or email messages based on abandoned cart events.
3.12. Zendesk Sunshine
• Feature/Setting: Custom workflows to notify support agents for follow-up or send automated follow-ups.
3.13. Braze
• Feature/Setting: Canvas Flow; send cross-channel abandoned cart re-engagement campaigns.
3.14. Customer.io
• Feature/Setting: Event-driven triggers to send real-time behavioral emails/SMS for cart recovery.
3.15. MoEngage
• Feature/Setting: Flows automation; send contextual push notifications or emails on abandonment.
3.16. Iterable
• Feature/Setting: Create abandonment-triggered workflows spanning multiple channels.
3.17. SMSBump
• Feature/Setting: Shopify SMS automation to send quick, personalized reminders post-abandonment.
3.18. Yotpo
• Feature/Setting: Integrate SMS/Email follow-up sequences based on ecommerce cart status API.
3.19. Freshmarketer
• Feature/Setting: Journey automation for targeting non-converting cart visitors via email/SMS.
3.20. Drip
• Feature/Setting: Workflow automation—trigger cart follow-up emails using ecommerce event tracking.
3.21. PushEngage
• Feature/Setting: Web push notifications triggered by cart abandonment without requiring email.
3.22. Facebook Messenger (via ManyChat)
• Feature/Setting: Messenger drip sequences triggered via cart abandonment webhook data.

Benefits

4.1. Consistently increase recovered sales by engaging forgetful or distracted shoppers.
4.2. Create segmented, channel-specific messaging for higher conversion.
4.3. Reduce manual intervention, ensuring every abandoned cart receives timely outreach.
4.4. Track recovery rates, optimize touchpoints, and refine offer strategies based on automation analytics.