Customer feedback and review requests

Purpose

1.1. Automate sending personalized customer feedback and review requests following purchases to improve product/service quality, boost online presence, and increase customer trust specific to adult entertainment store clientele.
1.2. Capture post-purchase sentiment for quality control, offer discreet options, and support loyalty-building while adhering to regulatory compliance.
1.3. Streamline review solicitation across email, SMS, web pop-ups, and social platforms for actionable insights and increased engagement, without violating customer privacy.

Trigger Conditions

2.1. Completion of a transaction in POS or e-commerce system.
2.2. Elapsed interval post-shipping or in-store pick-up (configurable, e.g. 24–72 hours).
2.3. Status update events (e.g., order delivered, loyalty milestones reached).
2.4. Manual flag in CRM for selective outreach (VIP, frequent shoppers).

Platform Variants

3.1. Twilio (Programmable SMS)
• Feature/Setting: Set SMS API to trigger review request message upon order delivery webhook (sample: POST /Messages with dynamic customer info).

3.2. SendGrid (Transactional Email)
• Feature/Setting: Configure Scheduled Automated Campaign with dynamic content API (POST /mail/send).

3.3. Mailchimp
• Feature/Setting: Automations "Post-Purchase" workflow; trigger rule: completed order event from integrated e-commerce.

3.4. Shopify Flow (if using Shopify)
• Feature/Setting: 'Order Delivered' trigger, action 'Send email/SMS' with review request.

3.5. Yotpo
• Feature/Setting: Request API (POST /reviews/requests) to send automatic review solicitations after purchase event.

3.6. Trustpilot Business API
• Feature/Setting: Invitations API (POST /invitations) after order status equals 'fulfilled'.

3.7. Klaviyo
• Feature/Setting: Flows automation to trigger ‘review request’ based on order timeline; configure messaging for adult products.

3.8. Zendesk
• Feature/Setting: Automate ticket/email creation prompting for feedback post-interaction.

3.9. Google Forms (with Gmail API)
• Feature/Setting: Auto-send survey link using Gmail API upon CRM transaction event.

3.10. SurveyMonkey
• Feature/Setting: Webhook triggered automated survey invitations via email.

3.11. Typeform
• Feature/Setting: Generate personalized survey links post-purchase using Typeform API, triggered via POS.

3.12. WhatsApp Business API
• Feature/Setting: Automate discreet feedback requests after purchase event using messages endpoint.

3.13. Constant Contact
• Feature/Setting: Post-purchase follow-up series with review request via email automation.

3.14. ActiveCampaign
• Feature/Setting: Trigger ‘feedback request’ automation after e-commerce purchase tag applied.

3.15. Podium
• Feature/Setting: Review invitation via SMS and email based on order webhook or new customer entry.

3.16. HubSpot
• Feature/Setting: Workflows—’Deal Stage: Closed Won’ triggers feedback email with review link.

3.17. Intercom
• Feature/Setting: Custom Bot/Outbound communication auto-sends a review request after closure of customer conversation.

3.18. Freshdesk
• Feature/Setting: Scenario Automation to send feedback ticket/email after support resolution.

3.19. Zoho CRM
• Feature/Setting: Workflow rule after ‘Deal Closed’ for automated feedback email.

3.20. Facebook Messenger Platform
• Feature/Setting: Automated feedback prompt via Messenger after purchase using Send API.

Benefits

4.1. Speeds up the feedback loop while minimizing manual involvement.
4.2. Increases review rates across various touchpoints with discreet, platform-appropriate methods.
4.3. Improves customer satisfaction by showing attentiveness to adult consumer privacy and feedback needs.
4.4. Enhances reputation with public reviews, leading to higher conversion and repeat business.
4.5. Enables real-time negative feedback alerts, supporting prompt service recovery.
4.6. Consolidates actionable data for strategic improvements in adult retail experience.