Sales and Customer Relationship ManagementPurpose
1.2. Address data gaps related to company size, fleet, financials, executive contacts, latest aircraft purchases, and social footprint for the aviation sector.
1.3. Deliver immediate, high-confidence enrichment through integrations across CRM, aviation intelligence platforms, and public data feeds.
Trigger Conditions
2.2. Customer profile updated or incomplete record detected.
2.3. Scheduled batch enrichment for existing leads.
2.4. Manual enrichment request on profile page.
2.5. Trigger upon failed contact attempt or bounced email.
Platform Variants
3.1. Salesforce
• Feature/Setting: Configure Flow Builder with outbound message trigger; connect to Data.com Clean or LinkedIn Sales Navigator API for auto-enrichment.
3.2. HubSpot
• Feature/Setting: Setup Workflow automation to call Clearbit Enrichment API upon lead creation or update.
3.3. Zoho CRM
• Feature/Setting: Use Zoho Flow to connect to FullContact API; map response fields to CRM custom fields.
3.4. Microsoft Dynamics 365
• Feature/Setting: Power Automate workflow integrating InsideView Insights connector for company and executive data.
3.5. Pipedrive
• Feature/Setting: Pipeline automation with Lusha API pull for up-to-date contact and company details.
3.6. Marketo
• Feature/Setting: Smart Campaign configuration calling DiscoverOrg API on new lead entry.
3.7. Outreach.io
• Feature/Setting: Sequence enrichment trigger set up to access Apollo API for latest role and contact validation.
3.8. LinkedIn Sales Navigator
• Feature/Setting: Webhook to sync lead data with internal CRM via LinkedIn Lead Gen Forms API.
3.9. Clearbit
• Feature/Setting: Configure Person Enrichment API; plug into lead intake web form for instant profile completion.
3.10. Lusha
• Feature/Setting: Schedule batch job in CRM using Lusha API for executive phone/email population.
3.11. FullContact
• Feature/Setting: Real-time Person API call upon new lead save, outputting social and company signals into CRM.
3.12. InsideView
• Feature/Setting: Create automated workflow in CRM connecting to InsideView Data Integrity API.
3.13. Apollo.io
• Feature/Setting: Webhook integration to batch enrich lead lists with job titles and aviation sector profiles.
3.14. DiscoverOrg
• Feature/Setting: Triggered enrichment using DiscoverOrg API via CRM plugin or webhook.
3.15. LinkedIn API
• Feature/Setting: Use People and Company Lookup API, surface recent job movements for profile augmentation.
3.16. Hunter.io
• Feature/Setting: API-driven email verification and enrichment as final step in lead intake workflow.
3.17. Google Places API
• Feature/Setting: Auto-fill company address, phone, and website for aviation partners on record creation.
3.18. Owler
• Feature/Setting: Incoming lead event triggers call to Owler Company API, returning revenue, size, acquisitions data.
3.19. Crunchbase
• Feature/Setting: Use Organizations API, map company profile updates and funding rounds to CRM.
3.20. AviationIQ
• Feature/Setting: REST API call for aviation-specific firmographics and fleet lists upon lead or account update.
3.21. Snov.io
• Feature/Setting: Contact enrichment within lead pipeline using Snov.io API for email and social data.
3.22. RocketReach
• Feature/Setting: CRM-side automation to query RocketReach for latest aviation executive info and direct emails.
3.23. People Data Labs
• Feature/Setting: Profile augmentation via People Data Labs API, sourcing aviation attribution and verified company ties.
3.24. UpLead
• Feature/Setting: On-demand API call within sales enablement flow to surface contact location, fleet, and size.
3.25. AeroContacts
• Feature/Setting: Aviation niche enrichment using AeroContacts webhooks for fleet lists and operator specialties.
Benefits
4.2. Ensures comprehensive, segmented contact data for better targeting.
4.3. Reduces data decay, keeping profiles current for ongoing outreach.
4.4. Supports deep personalization for high-value aviation accounts.
4.5. Powers analytics and forecasting with enriched business intelligence.