Re-engagement campaigns for inactive customers

Purpose

1.1. Automate re-engagement campaigns for inactive customers to increase customer retention and lifetime value.
1.2. Automates identification of dormant customers from sales data in a kids’ furniture context.
1.3. Automating personalized outreach to encourage repeat purchases, using omni-channel automation strategies.
1.4. Enables automated scheduling, tracking, and performance analytics for all outreach efforts to enhance sales and customer relationships.

Trigger Conditions

2.1. Trigger automator when customer account shows no purchase activity for 90 days.
2.2. Automate workflows upon cart abandonment identified in e-commerce system.
2.3. Autopilot triggers for birthdays or special child/family milestones using stored dates.
2.4. Automate based on negative customer feedback (automated sentiment analysis).
2.5. Trigger automation upon loyalty tier downgrade or inactivity in loyalty program.

Platform Variants

3.1. Salesforce
- Feature/Setting: Process Builder; configure flow to detect inactive records and dispatch automated email or SMS.
3.2. HubSpot
- Feature/Setting: Workflows automator; set trigger for ‘last purchase’ over 90 days, automates campaigns or tasks.
3.3. Mailchimp
- Feature/Setting: Customer Journey builder; automate send of re-engagement templates to segmented lists.
3.4. Klaviyo
- Feature/Setting: Flows; configure abandonment and inactivity triggers with dynamic coupon code automator.
3.5. ActiveCampaign
- Feature/Setting: Automations; setup ‘inactive contact’ automation with customized follow-up series.
3.6. Twilio SMS
- Feature/Setting: Messaging API; automates sending SMS reminders for special promotions for dormant kids’ furniture buyers.
3.7. SendGrid
- Feature/Setting: Marketing Campaigns API; program automated batch or transactional re-engagement emails.
3.8. Zendesk
- Feature/Setting: Sunshine Conversations API; initiate automated chatbot outreach for customer check-ins.
3.9. Intercom
- Feature/Setting: Series automator; build automated message flow for re-engagement.
3.10. Pipedrive
- Feature/Setting: Workflow Automations; set inactivity rules to automatedly create tasks/emails for sales team follow-up.
3.11. Zoho CRM
- Feature/Setting: Blueprint workflow automator; automating custom tasks to trigger reactivation communication.
3.12. Shopify
- Feature/Setting: Flow; configure automated triggers for abandoned/cart inactivity to send offers.
3.13. WooCommerce
- Feature/Setting: AutomatorWP or WooCommerce Automations; schedule automatic re-engagement emails/SMS.
3.14. Omnisend
- Feature/Setting: Automation editor; use “No purchase in X days” trigger to automate incentives.
3.15. Facebook Messenger (Meta API)
- Feature/Setting: Messenger Bot; automate re-engagement chat campaigns to segmented users.
3.16. WhatsApp Business
- Feature/Setting: Business API; configure outbound campaign automation for win-back messages.
3.17. Google Ads
- Feature/Setting: Customer Match automation; automate upload of inactive segments to run targeted ads.
3.18. Slack
- Feature/Setting: Workflow Builder automator; automate internal alerts about dormant high-value accounts.
3.19. Microsoft Power Automate
- Feature/Setting: Scheduled Flow; automate pulling inactivity data and sending re-engagement files to marketers.
3.20. Segment
- Feature/Setting: Track API; automates event-based re-engagement segment creation and downstream communication.

Benefits

4.1. Automates customer re-engagement, reducing manual outreach and operational delays.
4.2. Automation ensures timely, consistent, and data-driven customer communication.
4.3. Automated workflows scale across email, SMS, chatbot, and ad platforms for omni-channel coverage.
4.4. Automating monitoring and follow-up tasks leads to higher sales conversion rates and customer loyalty.
4.5. Automatedly minimizes churn and maximizes ROI by targeting customers with personalized, relevant offers.