Conversion of online inquiries to sales opportunities

Purpose

1.1. Automatically detect, capture, and convert online inquiries about antique products into actionable sales opportunities in CRM or sales management tools.
1.2. Streamline lead handling, ensure rapid follow-up, reduce manual data entry, and enable automated lead nurturing and assignment.
1.3. Track source, item interest, and buyer intent; create sales tasks or pipeline entries for every inquiry via web forms, emails, chatbots, or social DMs.

Trigger Conditions

2.1. New inquiry received via website contact forms.
2.2. Message received on social media platforms.
2.3. Incoming email referencing specific antiques or categories.
2.4. Chatbot session with qualifying customer intent.
2.5. Online marketplace direct messages (e.g., eBay, Etsy store DMs).

Platform Variants

3.1. Salesforce
• Feature/Setting: Web-to-Lead or REST API / Create Record endpoint to post inquiry data as a new Lead.

3.2. HubSpot
• Feature/Setting: Forms API / “Create Contact” and “Add to Deal Pipeline” endpoints; map inquiry fields to contact/deal properties.

3.3. Zoho CRM
• Feature/Setting: “Leads” API (create module entry) triggered by webhook from inquiry source.

3.4. Pipedrive
• Feature/Setting: “Deals” API / Add Deal endpoint, link to Person/Organization from inquiry.

3.5. Microsoft Dynamics 365
• Feature/Setting: “Create Lead” REST endpoint or Power Automate connector with sales lead schema.

3.6. Shopify
• Feature/Setting: Shopify Contact Form webhook → create draft order or customer profile.

3.7. WooCommerce
• Feature/Setting: REST API / Customers endpoint; auto-insert inquiry as potential customer with note.

3.8. Zendesk Sell
• Feature/Setting: Create Lead endpoint via API; log initial inquiry details and source channel.

3.9. Intercom
• Feature/Setting: Webhook or Lead API / ‘Create Lead’ action on new conversations about antiques.

3.10. Freshsales
• Feature/Setting: Contact/Deal API endpoints; post mapped inquiry data as sales leads.

3.11. Google Sheets
• Feature/Setting: API access / Append Row function to add new inquiry data to leads spreadsheet.

3.12. Airtable
• Feature/Setting: REST API / “Create Record” for new inquiries to ‘Opportunities’ base.

3.13. Slack
• Feature/Setting: Incoming Webhook / Send message to sales channel for immediate action.

3.14. Gmail
• Feature/Setting: Gmail API / Watch for new inquiry emails, parse, and forward parsed data.

3.15. Facebook Messenger
• Feature/Setting: Graph API webhook for new messages with keyword match; send to CRM API.

3.16. Instagram
• Feature/Setting: Instagram Graph API direct messages / webhook to detect inquiry, forward data.

3.17. WhatsApp Business API
• Feature/Setting: Webhook for new business message; forward parsed inquiry to sales tool endpoint.

3.18. Twilio (SMS)
• Feature/Setting: SMS webhook for incoming sales inquiries; API POST data to CRM.

3.19. SendGrid
• Feature/Setting: Inbound Parse Webhook for sales@ store email, forward lead data to API.

3.20. eBay
• Feature/Setting: Messaging API / Webhook to detect buyer inquiry, log as sales lead via REST POST.

3.21. Etsy
• Feature/Setting: Conversations API / Webhook for new message, post metadata to sales tracking tool.

3.22. Typeform
• Feature/Setting: Webhook for completed form, send response data to CRM API as lead.

3.23. Microsoft Teams
• Feature/Setting: Incoming Webhook to notify sales team channel with inquiry details.

3.24. Asana
• Feature/Setting: API / Create Task in project “New Antique Leads”, append inquiry info.

3.25. Monday.com
• Feature/Setting: API / “Create Item” in “Sales Opportunities” board on new inquiry.

Benefits

4.1. Quicker response times through real-time capture and routing of leads.
4.2. Elimination of manual entry, reducing errors and lost opportunities.
4.3. Consistent qualification and categorization of leads for antiques.
4.4. Centralized tracking for inquiries across multiple channels.
4.5. Improved follow-up rates, higher sales conversions, and better performance analytics.