Upsell or cross-sell recommendations based on purchase history

Purpose

1. Automatically generate and deliver upsell or cross-sell recommendations based on customer purchase history in an antique store, increasing average order value by presenting relevant collectible items at the point of sale or post-purchase.

2. Analyze sales data to identify common purchase patterns and suggest related or higher-value antiques.

3. Personalize recommendations to each customer by leveraging individual buying behavior and collection interests across online and offline channels.

4. Integrate with ecommerce, marketing, and CRM platforms to distribute tailored product suggestions through email, SMS, web, and in-store notifications.

Trigger Conditions

1. Customer completes a purchase on the ecommerce website or POS system.

2. Customer reaches specific checkout milestones (e.g., adding item to cart, starting checkout).

3. Loyalty program threshold reached by customer.

4. Historical data identifies a high likelihood of purchasing complementary antiques.

5. Customer engagement with promotional campaign or purchase recap email.

Platform Variants

1. Salesforce Commerce Cloud

• Feature: Einstein Recommendations
• Configure: Enable Einstein API, set recommendation logic to ‘cross-sell/upsell’ for antiques, map product metadata.

2. Shopify

• App: Product Recommendations API
• Configure: Install & enable, set rule-based triggers tied to purchase history, define antique categories for cross/upsell.

3. Magento (Adobe Commerce)

• Feature: Related Products/Up-Sell/Cross-Sell Rules
• Configure: Set dynamic or manual rules for upsell suggestion sections on product/checkout pages.

4. HubSpot

• Feature: Workflows + Deals API
• Configure: Automate personalized email follow-ups featuring recommended antique items post-purchase.

5. Klaviyo

• Feature: Product Feed & Recommendations
• Configure: Segment purchasers, trigger flow with dynamic antique suggestions in email or SMS.

6. Mailchimp

• Feature: Product Recommender
• Configure: Enable for ecommerce store, set triggers on purchase completion, use antiques segment.

7. WooCommerce

• Plugin: WooCommerce Product Recommendations
• Configure: Automate cross/upsell display at cart/checkout per user purchase analytics.

8. SAP Commerce Cloud

• Feature: Context-Driven Services API
• Configure: Integrate historical sales data, define antique groupings for context-aware suggestions.

9. Microsoft Dynamics 365 Commerce

• Feature: AI-Powered Recommendations
• Configure: Enable recommendations module, import antique inventory & set logic for upsell/cross-sell.

10. Zendesk Sell

• Feature: Triggers + Custom Fields
• Configure: When antique deal closes, trigger follow-up tasks/emails with related items.

11. Pipedrive

• Feature: Smart Contact Data + Automations
• Configure: Trigger product suggestion email after antique sale based on customer profile.

12. Twilio SMS

• API: Programmable Messaging
• Configure: Send SMS with personalized cross/upsell recommendations post-purchase.

13. Intercom

• Feature: Custom Bots
• Configure: Bot triggers on last purchase date; inject upsell antiques into chatbot recommendations.

14. Stripe

• API: Checkout Sessions + Webhooks
• Configure: On checkout completion webhook, trigger relevant antique upsell offer email.

15. Segment

• Feature: Personas + Track API
• Configure: Identify user segments (antique collectors), push cross/upsell data to outbound channels.

16. Google Analytics + Tag Manager

• Feature: Event Tracking
• Configure: Fire event on purchase; trigger audience-based remarketing with antique suggestions.

17. Yotpo

• Feature: Product Recommendations
• Configure: Suggest antiques with high reviews as upsell after purchase.

18. BigCommerce

• Feature: Stencil Product Recommendations
• Configure: Enable recommendations engine; set antique categories and triggers.

19. ActiveCampaign

• Feature: CRM Automations
• Configure: After order automation, send antique cross/upsell via email/SMS.

20. Oracle CX Commerce

• Feature: Adaptive Intelligence API
• Configure: Use AI recommendations, define antique association rules, trigger on sales.

21. Re:amaze

• Feature: Workflow Rules
• Configure: Trigger cross/upsell chat/email to customer after vintage purchase ticket is closed.

22. Zapier

• Feature: Multi-Step Zaps
• Configure: Trigger on antique sale event; fetch related product and send via email/SMS/webhook.

Benefits

1. Boosts revenue by increasing average order value through targeted, relevant upselling/cross-selling.

2. Delivers a personalized customer experience, encouraging repeat engagement with unique antique finds.

3. Reduces manual effort for staff by automating product pairing and customer outreach.

4. Enhances analytics and inventory management by highlighting high-potential cross-sell items.

5. Supports omni-channel marketing by synchronizing recommendations across email, SMS, and web.