Purpose
1.2. Adjust website and marketplace listings to stay market-competitive, protect margins, and boost conversions based on pricing trends.
1.3. Sync updates with inventory data to avoid pricing errors for out-of-stock or low-stock items.
1.4. Aggregate, compare, and report daily or hourly price fluctuations for decision support.
1.5. Apply custom pricing rules (undercut by X%, match lowest, or maintain minimum advertised price).
1.6. Log all changes for regulatory compliance and internal audit.
Trigger Conditions
2.2. New product added or existing product updated in inventory platform.
2.3. Pricing rule configuration changed or scheduled update time reached.
2.4. Stock level falls below threshold, preventing unintended discounts on low inventory.
Platform Variants (configure these functions/APIs)
• Admin API: Product & Price Update endpoint — PATCH /admin/api/2023-07/products/{id}.json
3.2. WooCommerce
• REST API: PUT /wp-json/wc/v3/products/{id} — update product price dynamically
3.3. Magento Commerce
• REST API: POST /V1/products/price-update — bulk update prices
3.4. BigCommerce
• API: PUT /v3/catalog/products/{product_id} — adjust pricing fields
3.5. Amazon Seller Central
• Feeds API: POST /feeds/2021-06-30/documents — submit pricing update feed
3.6. eBay
• Trading API: ReviseFixedPriceItem — update price on existing listing
3.7. Google Shopping (Merchant Center)
• Content API: products.patch — submit new price data
3.8. PriceSpider
• Price Intelligence API: GET /products/price — fetch competitive price data
3.9. Prisync
• Product API: GET /products/prices, PUT /products/{id} — retrieve and update competitive prices
3.10. Skuuudle
• API: GET /api/competitor-prices — collect market prices
3.11. Price2Spy
• API: GET /items/prices, POST /items/{id}/price — monitor and update pricing
3.12. Google Sheets
• Sheets API: UpdateCells — log and trigger based on pricing spreadsheet changes
3.13. Slack
• Webhook: URL trigger to notify on major competitor price changes
3.14. Mailgun
• Messages API: Send alerts of pricing updates to management
3.15. Microsoft Teams
• Incoming Webhook: Notify teams when price threshold automation occurs
3.16. Stripe
• Product API: Update product/price objects if selling direct-to-customer
3.17. Freshdesk
• API: Automatically create support ticket if product price is reduced by X% suddenly
3.18. QuickBooks Commerce
• API: Update item prices and sync with accounting/inventory
3.19. NetSuite
• SuiteTalk API: Update item pricing records
3.20. Zapier
• Price monitoring automations: Trigger on price update event — route data between sources
3.21. Salesforce Commerce Cloud
• Open Commerce APIs: PATCH /s/-/dw/data/v20_4/products/{id} — perform price update
3.22. Oracle Commerce Cloud
• Commerce REST API: PUT /ccstoreui/v1/products/{id} — set new price
3.23. Power Automate (Microsoft)
• Flow: Scheduled/triggered pricing adjustment workflow with connectors
Benefits
4.2. Reduce manual errors by eliminating manual price checks and updates.
4.3. Enforce pricing policies across all platforms for MAP compliance.
4.4. Save time for staff to focus on high-value tasks instead of price management.
4.5. Improve customer trust by keeping pricing fair, transparent, and up-to-date.
4.6. Unlock data trends for advanced pricing strategy and stock planning.