Personalized drip email campaigns

Purpose

1.1. Deliver sequence-based, personalized sales and nurturing emails to prospective or existing industrial/wholesale compressor clients.
1.2. Automate targeted follow-ups post-inquiry, trade show contacts, abandoned quotes, and service reminders.
1.3. Adjust content/frequency based on recipient behavior, segment, and lifecycle stage.
1.4. Scale sales team outreach with consistent, timely messaging and expedite lead qualification/conversion.

Trigger Conditions

2.1. New B2B lead submission via web form, chatbot, or trade show capture app.
2.2. Quotation request received but not advanced within 3 days.
2.3. Email opened or link clicked, triggering next sequence stage.
2.4. No response after prior two emails in sequence.
2.5. Pre-scheduled maintenance notification for existing compressors.

Platform Variants

3.1. HubSpot
• Feature: Workflow Email Automation — create drip sequences using ‘Enroll in Sequence’ and ‘Delay’ actions for leads from CRM.
3.2. Salesforce
• Setting: Process Builder Flow — configure ‘Send Email Alert’ action based on Opportunity Stage change or Lead Status.
3.3. ActiveCampaign
• Feature: Automations — use ‘Start Trigger: Submits Form’ and progressive ‘Send Email’ actions; adjust path with ‘If/Else’ node.
3.4. Zoho CRM
• API/Setting: Workflow Rules — set up automation on Lead Creation or Field Update, linking to Email Template Send.
3.5. Pipedrive
• Feature: Smart Email BCC & Workflow Automation — send templated emails when deal advances to new stage.
3.6. Mailchimp
• Setting: Customer Journeys — trigger series by group join, custom tag, or event signup; ‘Trigger: Contact is added’ to audience.
3.7. SendGrid
• API: v3 Mail Send endpoint — call API with sequence logic from external triggers; manage mail flows at application layer.
3.8. Klaviyo
• Feature: Flow Automations — set up conditional triggered flows for B2B segments with ‘Metric’ event.
3.9. Marketo
• Setting: Smart Campaigns — configure ‘Trigger: Fills Out Form’ and chained ‘Send Email’ actions.
3.10. Constant Contact
• Feature: Automation Series — create autoresponder sequence by list addition or click-based triggers.
3.11. Drip
• Feature: Workflows — design multi-stage journey; use ‘Tag Applied’ to launch.
3.12. Microsoft Dynamics 365
• Setting: Outbound Marketing Journey Automation — ‘Trigger: Lead Created’ automates drip delivery.
3.13. Intercom
• Feature: Series — trigger messages based on user’s business stage; configure ‘Send Email’ and ‘Wait’ steps for B2B.
3.14. Customer.io
• API: Triggered Campaigns — use ‘POST /campaigns/trigger’ for starting drips based on industrial lead activity.
3.15. Mailjet
• API: Trigger Marketing Automation scenario with contact event; use Transactional send API for step emails.
3.16. MoEngage
• Feature: Email Flows — schedule multi-stage messaging with ‘Campaign Trigger’ based on actionable CRM event.
3.17. Iterable
• Setting: Workflow Studio — ‘Contact Event’ triggers, customized delay, and conditional routing.
3.18. Freshsales
• Setting: Sales Sequence — automate series with tight CRM integration and ‘Lead Score’ triggers.
3.19. Ontraport
• Feature: Campaigns — flow builder with ‘Step’ and ‘Condition’; ‘Contact added’ initiates.
3.20. Eloqua
• Setting: Program Canvas — ‘Form Submit’ and ‘Engagement’ triggers orchestrate drip communications.
3.21. Outreach.io
• Feature: Sequence Automation — email steps triggered by CRM event or sales rep assignment.

Benefits

4.1. Maximizes lead engagement and follow-up consistency across the wholesale compressor sales funnel.
4.2. Increases conversion rates by responding instantly and nurturing prospects until they’re qualified.
4.3. Frees sales staff from repetitive outreach, allowing focus on high-touch negotiations.
4.4. Enables A/B testing of pitch, timing, and CTAs tailored to distributor, reseller, or end-user segments.
4.5. Provides granular analytics on open/click/reply rates for process improvement.