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Tracking sales pipeline stages and sending notifications

Purpose

1.1. Automate tracking of leads and opportunities as they move through sales pipeline stages (e.g., new lead, contacted, demo scheduled, negotiation, closed-won/lost) for an Amish furniture retailer.
1.2. Dispatch real-time notifications (SMS, email, push, in-app) to assigned sales reps, store managers, or teams upon pipeline changes, ensuring timely follow-up and optimal customer engagement.
1.3. Centralize pipeline status in dashboards to streamline oversight, reporting, and reduce manual intervention.
1.4. Support cross-platform notification delivery for in-shop staff and remote teams from one automated workflow.

Trigger Conditions

2.1. New lead added to CRM (manually or via webform/import).
2.2. Lead/contact stage changes (e.g., moved from ‘Interested’ to ‘Quote Sent’).
2.3. Sales note or activity appended to a lead record.
2.4. Opportunity marked as “Closed-Won” or “Closed-Lost.”
2.5. Inactivity on a lead for a preset interval (e.g., 3 days of no contact).
2.6. Specific sales rep or team assignment modification.

Platform Variants

3.1. Salesforce
• Feature/Setting: Use “Process Builder” or “Flow” to detect Opportunity Stage changes; configure Webhook/Outbound Message to external automation endpoint.
3.2. HubSpot
• Feature/Setting: Use “Workflow Triggers” on Deal Stage update; send webhook or internal notification action.
3.3. Zoho CRM
• Feature/Setting: Automation rules on Lead/Deal “Stage” field update; invoke “Function” action with Deluge script for notification/webhook.
3.4. Pipedrive
• Feature/Setting: “Workflow Automation” on Deal stage change; trigger email/in-app notification.
3.5. Monday.com
• Feature/Setting: Automation “When status changes” trigger; connect to “Send notification” or custom webhook.
3.6. Twilio SMS
• Feature/Setting: “Messages > Create Message”; API call POST /2010-04-01/Accounts/{AccountSid}/Messages.json with recipient details.
3.7. SendGrid
• Feature/Setting: “Mail Send” API; POST to /v3/mail/send with recipient, subject, and dynamic stage info.
3.8. Mailgun
• Feature/Setting: “Send Message” API; POST /v3/{domain}/messages with stage alert content.
3.9. Slack
• Feature/Setting: “Incoming Webhook” or “Chat.PostMessage API”; notify sales channel on key events.
3.10. Microsoft Teams
• Feature/Setting: Incoming webhook to target channel; POST with pipeline update JSON payload.
3.11. Trello
• Feature/Setting: “Card moved to list” trigger; use webhook or Butler rule to alert staff.
3.12. Notion
• Feature/Setting: Database Item update trigger; integration API POST to notify or update dashboard.
3.13. Gmail
• Feature/Setting: Gmail API “Send Message”; draft and deliver stage-based alerts to reps.
3.14. Outlook/Office 365
• Feature/Setting: “Send mail” action in Microsoft Graph API upon pipeline state change.
3.15. Asana
• Feature/Setting: “Task updated” trigger; “Send notification” via integration or API.
3.16. Google Chat
• Feature/Setting: “Webhook” to space; POST with pipeline update card.
3.17. Airtable
• Feature/Setting: “Record updated” trigger; script block or webhook to notify reps.
3.18. ClickUp
• Feature/Setting: “Task status changed” automation; “Send notification” or webhook.
3.19. Discord
• Feature/Setting: “Webhook” or “Send Message API” to alert internal sales-only channel.
3.20. Intercom
• Feature/Setting: “Conversation/Lead updated” trigger; send message or tag for follow-up.
3.21. Freshsales
• Feature/Setting: Workflow rule; trigger email/SMS/notification on deal stage update.
3.22. SMS API (Nexmo/Vonage)
• Feature/Setting: “Send SMS” POST to SMS endpoint on pipeline stage changes.

Benefits

4.1. Accelerates follow-up actions, reducing lost leads due to manual errors or oversight.
4.2. Provides instant multi-channel alerts, boosting accountability across teams.
4.3. Ensures sales pipeline visibility for management and staff in real-time.
4.4. Increases conversion rates and customer satisfaction by automating timely engagement.
4.5. Reduces operational workload, freeing staff to focus on high-value sales activities.
4.6. Adaptable system supports remote, hybrid, and in-store retail teams.

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