Real-time order status updates to customers

Purpose

1.1. Instantly notify customers of each order’s real-time status (e.g., confirmation, shipment, delivery, delay) for alcoholic beverages, reducing inquiry calls, enhancing transparency, and supporting compliance needs.
1.2. Automate alerts from order creation to last-mile delivery, including handling fulfillment exceptions and regulatory restrictions.
1.3. Synchronize data across inventory, logistics, and customer touchpoints to improve operational efficiency and customer satisfaction.

Trigger Conditions

2.1. New order submitted in wholesaler’s ERP, POS, or eCommerce system.
2.2. Change in order status (e.g., “Processing”, “Dispatched”, “Out for Delivery”, “Completed”, “Delayed”, “On Hold”, “Split Shipment”).
2.3. Updates in third-party shipping/tracking platform.
2.4. Manual override or update by sales/support staff.
2.5. Inventory allocation or regulatory flag changes status.

Platform Variants

3.1. Twilio (Programmable SMS)
• Feature/Setting: Use "Send Message" API; configure webhook to send SMS to customer upon each status change.

3.2. SendGrid
• Feature/Setting: Invoke "Mail Send" API; trigger templated transactional email updates for order status steps.

3.3. Slack
• Feature/Setting: Use "chat.postMessage" API; automate internal status alerts or customer notifications via shared Slack Connect channels.

3.4. WhatsApp Business API
• Feature/Setting: Use "messages" endpoint; send templated WhatsApp messages for status changes.

3.5. Microsoft Teams
• Feature/Setting: Use "Send message (V3)" via Graph API; broadcast order status to relevant Teams channels or direct chats.

3.6. Shopify
• Feature/Setting: Configure Webhooks for “Order Updated”; propagate status updates via email/SMS integrations.

3.7. WooCommerce
• Feature/Setting: Utilize “woocommerce_order_status_changed” hook; trigger notification workflows to customer-linked emails or phone numbers.

3.8. Salesforce
• Feature/Setting: Set up “Process Builder” on Orders; automatically call email/SMS action or update Chatter feed.

3.9. HubSpot
• Feature/Setting: Trigger “Workflow” on Deal/Order status field; configure personalized notifications or webhook out.

3.10. Oracle NetSuite
• Feature/Setting: Use “SuiteScript” or Workflow triggers on Sales Order; invoke email/SMS update using built-in or integrated service.

3.11. SAP S/4HANA
• Feature/Setting: Configure “Workflow Management” for Sales Orders; connect notification service for status alerting.

3.12. Google Chat
• Feature/Setting: Use “Spaces.messages.create” API; send instant updates to customer or internal chat group.

3.13. Zendesk
• Feature/Setting: Set up “Trigger” on ticket/order update; send notification email, SMS, or WhatsApp message.

3.14. Mailgun
• Feature/Setting: Use "/messages" API; deliver transactional status email to customer addresses.

3.15. MessageBird
• Feature/Setting: Use “SMS API” or “Omni-channel Flow Builder”; send status SMS, WhatsApp or Voice calls per order milestone.

3.16. Intercom
• Feature/Setting: Automate outbound message or in-app notification when conversation/order status tag changes.

3.17. ActiveCampaign
• Feature/Setting: Set up “Automation” workflow triggered by order status field; send email/SMS updates.

3.18. Klaviyo
• Feature/Setting: Use “Flow Triggered by Metric”; send segmented email, SMS, or push notification.

3.19. Pipedrive
• Feature/Setting: Automate based on “Deal Stage” change; integrate email/SMS/WhatsApp via API action.

3.20. OneSignal
• Feature/Setting: Use "Notifications API"; send push notification update to customer mobile/web apps when order status changes.

Benefits

4.1. Reduces inbound status inquiries and manual communication load for staff.
4.2. Boosts customer trust and post-sale engagement with proactive transparency.
4.3. Enables compliance with industry and jurisdictional notification mandates.
4.4. Increases repeat sales likelihood through professional, automated communication.
4.5. Supports multi-channel messaging to fit customer preference and urgency.