Abandoned cart recovery workflows

Purpose

 1.1. Recover lost sales from customers who added products (adult DVDs) to their cart but did not complete purchase.
 1.2. Bring users back to finalize their order through personalized, timely reminders using multiple communication channels.
 1.3. Automate follow-ups, offer incentives, segment messaging, and analyze user behavior for optimization.
 1.4. Enhance customer retention, reduce cart abandonment rates, and increase conversion for the adult DVD business.

Trigger Conditions

 2.1. Cart contains one or more adult DVD products.
 2.2. User is authenticated or has submitted contact details (email/SMS).
 2.3. No order completed within a predefined period (e.g., 30 minutes, 6 hours, 24 hours).
 2.4. Last cart update timestamp exceeds threshold set by business rule.

Platform Variants

 3.1. Mailchimp
  • API: eCommerce Abandoned Cart—trigger series of cart recovery emails, configure with list ID and cart content merge tags.
 3.2. Twilio SMS
  • Endpoint: Messages API—send SMS reminders, configure recipient’s phone number and cart details.
 3.3. SendGrid
  • API: v3/mail/send—trigger abandoned cart email with subject/body personalization, use substitution tags.
 3.4. Shopify Flow
  • Trigger: "Checkout started without order"—connect to automated emails or SMS follow-up.
 3.5. WooCommerce
  • Webhook: "cart_abandoned"—launch recovery sequence using REST API.
 3.6. HubSpot
  • Workflow: Abandoned Cart Nurturing—set conditional actions to send emails/SMS based on cart data.
 3.7. Klaviyo
  • Flow: Abandoned Cart Flow—triggered by API or onsite event, configure dynamic product blocks.
 3.8. ActiveCampaign
  • Automation: Abandoned Cart Recovery—triggered via WooCommerce/Shopify plugin, set follow-up campaign.
 3.9. Omnisend
  • Automation: Cart Abandonment—configure multichannel (email, SMS, push) workflows using automation builder.
 3.10. Salesforce Marketing Cloud
  • Journey Builder: Abandoned Cart Entry Event—trigger multi-step email/SMS/push.
 3.11. Magento
  • Trigger: Cart abandonment event—set up transactional emails via built-in or third-party modules.
 3.12. Drip
  • Workflow: Cart Abandonment—trigger API workflow based on cart/session status, use customer variables.
 3.13. Intercom
  • Series Automation: Re-engage users with chat/email based on abandoned cart event captured via API.
 3.14. Zapier
  • Trigger: New Abandoned Cart in eCommerce app—configure zaps to send reminders across channels.
 3.15. Pabbly Connect
  • Automation: Cart Abandonment Trigger—push recovery emails/SMS via chosen integration.
 3.16. MoEngage
  • Smart Trigger: Cart Abandonment—multi-channel recovery with email, SMS, push notifications settings.
 3.17. MailerLite
  • Automation: E-commerce Triggered Email—set abandoned cart trigger using product and user info.
 3.18. WebEngage
  • Journey: Abandoned Cart Flow—trigger communications based on cart and user events.
 3.19. Exponea (Bloomreach Engagement)
  • Campaign: Abandoned Cart—configure campaign with custom triggers and segmentation rules.
 3.20. Segment
  • Event Listener: Abandoned Cart—forward event to connected tools (email, SMS, ads) for targeted outreach.

Benefits

 4.1. Automated, multi-channel outreach increases recovery rates with minimal staff involvement.
 4.2. Timely, personalized nudges convert hesitant buyers without manual follow-up.
 4.3. Diverse contact points (email, SMS, push, chat) reach users where they’re most responsive.
 4.4. Detailed tracking enables measurement and optimization of different channel performance.
 4.5. Decreased cart abandonment results in higher revenue and customer re-engagement.