Purpose
1. Automate the identification and re-engagement of customers who added items to their online cart but did not complete the purchase, increasing conversion rates and boosting sales for outdoor sports stores.
2. Automating personalized reminders, offers, or discounts to encourage customers to return and finalize their transactions.
3. Ensuring timely communication, reducing manual follow-ups, and leveraging multi-channel campaign automation for maximized cart recovery efficiency.
Trigger Conditions
1. An online shopping cart is abandoned for a pre-defined period (e.g., 30 minutes, 1 hour, or 24 hours) without successful checkout.
2. User’s email or phone is captured prior to abandonment.
3. No other recent purchase from the same session or user in the specified window.
4. Automated system checks for fulfillment or inventory status before sending reminders.
Platform Variants
1. Klaviyo
• Feature/Setting: Automate abandoned cart flow using "Abandoned Cart Flow" under Flows; configure event trigger: "Started Checkout but did not Purchase".
2. Mailchimp
• Feature/Setting: Automated abandoned cart email with "Abandoned Cart Email" automation, connect store, and enable "Trigger: Cart Abandoned, Wait: 1 Hour".
3. Shopify Flow
• Feature/Setting: Automates reminder email or SMS via "Checkout Abandoned" trigger > "Send Email/SMS" action.
4. Omnisend
• Feature/Setting: Cart abandonment workflow with "Abandoned Cart Trigger" and customizable automation sequence.
5. ActiveCampaign
• Feature/Setting: Automate abandoned cart series with "Site Tracking" + "Automations" > "Cart Abandons".
6. Drip
• Feature/Setting: Automates emails using "Workflow: Abandoned Cart" and event triggers from integrated e-commerce systems.
7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder automator: "Cart Abandonment Entry Event" > "Email Activity".
8. HubSpot
• Feature/Setting: Automates follow-up sequence with "Shopping Cart Abandonment Workflow" under e-commerce integrations.
9. Twilio
• Feature/Setting: "Programmable SMS" API automates SMS reminders; trigger via webhook after cart abandonment detected.
10. SendGrid
• Feature/Setting: Automate personalized reminders using "Marketing Campaigns" API; schedule and trigger with custom event.
11. MoEngage
• Feature/Setting: Automates push/email via "Push Campaign" or "Email Campaign" with "Cart Abandonment Trigger".
12. Intercom
• Feature/Setting: Automated in-app or email messages with "Event Trigger: Cart Abandoned".
13. Zendesk (Sunshine Conversations)
• Feature/Setting: Automates multichannel reminders using API-triggered workflow based on cart status.
14. Google Ads Customer Match
• Feature/Setting: Automate retargeting with "Customer List Upload" API for abandoned carts.
15. Facebook Marketing API
• Feature/Setting: Automatedly dispatch retargeting ads by adding users to "Custom Audience" upon abandonment.
16. Braze
• Feature/Setting: Automates multi-step abandoned cart journey via "Canvas Flow" and "Abandon Cart Trigger".
17. Elastic Email
• Feature/Setting: Automated "Abandoned Cart Workflow" using API; configure trigger and template assignment.
18. GetResponse
• Feature/Setting: Automate cart recovery using "Abandoned Cart" automation template and e-commerce integration.
19. Keap (Infusionsoft)
• Feature/Setting: "Campaign Builder" automation with cart abandonment goal and action sequence.
20. Dotdigital
• Feature/Setting: Automated abandoned cart program with "Program Builder" using e-commerce connector.
Benefits
1. Automates timely customer re-engagement for higher recovered sales.
2. Allows multichannel automation—email, SMS, ads—for maximum reach and conversion.
3. Reduces manual labor with fully automated reminders and workflows.
4. Automates personalized message delivery, enhancing customer experience.
5. Optimizes marketing ROI by automatedly targeting high-intent shoppers.
6. Scalable automator workflows for growing sales volumes.
7. Delivers actionable insights into automating campaign performance and shopper behavior.
Sales and Order Processing Automation