Abandoned cart recovery workflows

Purpose

1. Automate the recovery of lost online sales by identifying abandoned carts, triggering personalized reminders, and systematically tracking conversion attempts in the context of an organic shop.

2. Automator sends multi-channel notifications (email, SMS, social, push) to automate engagement and drive customers back to complete purchases.

3. Automatedly tracks customer responses and updates CRM/order system, automating re-engagement cycles for abandoned carts.

Trigger Conditions

1. Automated trigger when cart contains items and user leaves the site without completing checkout.

2. Customer inactivity detected for a preset duration (e.g., 30 minutes).

3. Email or phone available and customer consent for notifications.

4. Automator verifies if cart is still pending before sending reminder.

Platform Variants

1. Shopify

• Feature/Setting: Use Orders API with "abandoned_checkout" automated webhook; configure checkout reminder via Marketing Automation.
  

2. WooCommerce

• Feature/Setting: Automate with "Woo Abandoned Cart" REST API; cart recovery automation via HTTP request to trigger follow-up.
  

3. Salesforce Commerce Cloud

• Feature/Setting: API: "Basket resource" with abandoned state filter; automated journey using Marketing Cloud’s Email Studio.
  

4. Magento

• Feature/Setting: Automate via "Abandoned Carts" GraphQL or REST endpoint with scheduled campaign triggers.
  

5. BigCommerce

• Feature/Setting: Webhook for "cart abandoned" event; connect to automated email/SMS through Marketing API.
  

6. Klaviyo

• Feature/Setting: Automation with "Abandoned Cart Flow"; uses List API for event-driven messages.
  

7. Mailchimp

• Feature/Setting: Automate with "E-commerce API" abandoned cart workflow; integrate automated email sequence.
  

8. Twilio SMS

• Feature/Setting: Automated SMS via Programmable Messaging API; use triggers from e-commerce cart abandoned events.
  

9. SendGrid

• Feature/Setting: Automated email reminders with Marketing Campaigns API; uses automation triggers from e-commerce source.
  

10. HubSpot

• Feature/Setting: Workflows with "Ecommerce Bridge API" using abandoned cart triggers; automates outreach.
  

11. Braze

• Feature/Setting: Automatedly trigger multi-channel messaging via "Canvas" journey and API event ingestion.
  

12. Omnisend

• Feature/Setting: Abandoned cart automation using "Automation Workflow Builder" and REST API for trigger input.
  

13. ActiveCampaign

• Feature/Setting: Automate recovery with "Automations" and Ecommerce integration API for event-based reminders.
  

14. Intercom

• Feature/Setting: Automated message triggered through "Outbound Messages API" based on cart status.
  

15. Zendesk Sunshine

• Feature/Setting: Automation using "Events API" to trigger proactive reminders; enrich CRM data.
  

16. Drip

• Feature/Setting: Automated cart recovery using Events API; connect via E-commerce CRM integration for personalized campaigns.
  

17. MoEngage

• Feature/Setting: Use "Push/Email/SMS Automation" with "Custom Event API" for abandoned cart triggers, automating conversion.
  

18. Segment

• Feature/Setting: Capture abandoned cart as event with Track API; route automate actions to downstream marketing tools.
  

19. Google Firebase

• Feature/Setting: Cloud Functions for automating push notifications via Realtime Database triggers on cart abandonment.
  

20. Pipedrive

• Feature/Setting: Automate follow-up via Deal Automation and custom webhook/event-based automation for leads with abandoned carts.
  

21. ElasticEmail

• Feature/Setting: Trigger automated email reminders using "Campaigns API", utilizes cart data from integrated platform.
  

22. Mandrill

• Feature/Setting: Automate sending transactional email via API; configured for cart abandonment flow from e-commerce backend.
  

23. Zapier

• Feature/Setting: Connect e-commerce trigger to automatable email/SMS notifications and webhooks across platforms.
  

Benefits

1. Automates sales recovery, increasing revenue by converting lost carts.

2. Automatedly personalizes follow-up, improving customer experience and retention.

3. Reduces manual staff workload via automation, freeing resources for value-added tasks.

4. Delivers omni-channel reach by automating notifications across email, SMS, and push.

5. Automating analytics provides actionable data on abandoned cart trends and campaign performance.