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Loyalty and rewards program notifications

Purpose

1.1. The purpose of automating loyalty and rewards program notifications is to maximize customer retention, boost repeat purchases, and actively drive engagement for archery enthusiasts at a retail level within the sporting goods sector.
1.2. It automates sending timely communications about reward points, tier progress, exclusive offers, birthday rewards, point expirations, and special milestones directly to customers.
1.3. Automated notification flows maintain interaction with customers at optimal intervals, personalized based on trigger events, boosting lifetime value and fostering brand loyalty.

Trigger Conditions

2.1. Customer earns or redeems reward points via purchase.
2.2. Customer achieves a new loyalty tier/status.
2.3. Customer receives a birthday or anniversary reward.
2.4. Reward points are approaching expiration.
2.5. Special promotions or double points events.
2.6. Customer inactivity period detected.

Platform Variants (20 Examples with Configurable Function/API for Automation)

3.1. Twilio (SMS & WhatsApp)
• Feature/Setting: Automated messaging via POST to /Messages API; configure triggers for points and rewards updates.
3.2. SendGrid
• Feature/Setting: Automated transactional emails via /mail/send endpoint; set templates for loyalty notifications.
3.3. Mailchimp
• Feature/Setting: Automation workflows using "Customer Tags" and "Journey Builder" for reward program communications.
3.4. Salesforce Marketing Cloud
• Feature/Setting: Journey automation triggered by loyalty data in Data Extensions; use Email/SMS activities.
3.5. HubSpot
• Feature/Setting: Workflow automation; configure trigger-based emails via Workflows → Automated Emails.
3.6. ActiveCampaign
• Feature/Setting: "Automations" module to send emails/SMS when tags update for reward-related actions.
3.7. Klaviyo
• Feature/Setting: Flows with "Metric-triggered Flows" for reward points or tier changes.
3.8. Shopify Flow
• Feature/Setting: Automated workflows using "Reward Points Accrued" or "Loyalty Tier Updated" triggers.
3.9. Oracle Responsys
• Feature/Setting: Programs with event triggers for reward notifications in multi-channel campaigns.
3.10. Zendesk
• Feature/Setting: Triggers for automated email or SMS via Sunshine Conversations when reward events occur.
3.11. Slack
• Feature/Setting: Automated Slack message via Incoming Webhook when high-value loyalty events happen.
3.12. Zapier
• Feature/Setting: Multi-step Zaps to sync loyalty updates with email/SMS apps using "New Reward Event" triggers.
3.13. Pabbly Connect
• Feature/Setting: Automated workflows for loyalty notifications via SMS, email, or CRM with reward data triggers.
3.14. Google Firebase
• Feature/Setting: Cloud Functions to send push notifications on loyalty actions via Firebase Cloud Messaging (FCM).
3.15. Intercom
• Feature/Setting: Automated in-app or outbound messages triggered by loyalty program activity events.
3.16. WhatsApp Business API
• Feature/Setting: Automated template messages via /v1/messages endpoint on reward activities.
3.17. Gorgias
• Feature/Setting: Automated ticket creation and email/SMS outreach for loyalty point updates using Rules.
3.18. LoyaltyLion
• Feature/Setting: Webhook triggers for loyalty events to automate notifications via email/SMS services.
3.19. Yotpo Loyalty
• Feature/Setting: Automate communication flows using points and tier Webhooks integrated with email/SMS.
3.20. Braze
• Feature/Setting: Canvas Flows and Action-Based Delivery for automating multi-channel reward notifications.

Benefits

4.1. Automates outreach and reward program engagement, reducing manual workload and response lag.
4.2. Drives customer retention with timely, personalized notifications automatedly.
4.3. Ensures milestone triggers are never missed, improving customer satisfaction through smart automation.
4.4. Seamlessly integrates loyalty automation with sales and customer management tools for performance tracking.
4.5. Supports omnichannel communication, automating customer touches across email, SMS, app, and chat.
4.6. Delivers consistent branding and messaging, automating content with high accuracy.
4.7. Enhances reward program visibility, automating status updates and fostering deeper community loyalty.

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