Automated follow-up messages asking for reviews post-delivery

Purpose

1. Automate the sending of personalized follow-up messages after flower orders are delivered, prompting customers to leave reviews, improving brand reputation, and gathering feedback to automate service improvement cycles.

2. Ensures every order receives an automated, timely, and relevant review request, automating customer engagement and enabling automated testimonial collection for marketing.

3. Automates integration with various platforms to streamline communication (SMS, email, in-app notifications), making post-sale customer experience automatable and measurable.

Trigger Conditions

1. Automatedly triggered when a delivery status moves to “Delivered” in POS or order management system.

2. Automates on preset elapsed time post-delivery (e.g., 6–24 hours).

3. Alternative automator: customer’s digital signature or delivery confirmation submitted.

4. Automatable date/time scheduler for holiday and seasonal delivery peaks.

5. Automates based on specific SKUs, customer segments, or delivery zones.

Platform Variants

1. Twilio SMS

• Feature: Programmable Messaging API — automate sending personalized SMS review requests.
  
• Config: Use endpoint POST /Messages, set body with custom review URL and template.
  

2. SendGrid

• Feature: Marketing Campaigns — automates batch and transactional review request emails.
  
• Config: Create single-send campaign connected to order status webhook, use “dynamic template data”.
  

3. Mailgun

• Feature: Messages API — automated emails triggered by order webhook.
  
• Config: /messages endpoint with recipient, subject, templated review message.
  

4. Mandrill (Mailchimp Transactional)

• Feature: Transactional Email Automation — automates email on delivery event.
  
• Config: Use send-template method with “delivery confirmation” trigger in payload.
  

5. HubSpot

• Feature: Workflows Automation — automates email or SMS after order delivered.
  
• Config: Workflow “If Status=Delivered, Send Review Request”, integration with SMS provider.
  

6. Salesforce

• Feature: Process Builder or Flows — automate follow-up via email/WhatsApp.
  
• Config: Trigger: Order Delivered; Action: Email Alert using Review Template.
  

7. Zendesk

• Feature: Triggers & Automations — push follow-up ticket or email.
  
• Config: Create Trigger on ticket solved/order delivered, action: send templated message.
  

8. Intercom

• Feature: Customer Engagement Automation — in-app message or email automation.
  
• Config: Series automation on event: Delivery Completed → Message: “Please review us”.
  

9. Klaviyo

• Feature: Flows — automate post-delivery email or SMS.
  
• Config: Flow trigger “Order Fulfilled”; action: send review request campaign.
  

10. Shopify

• Feature: Flow Automation — automate review request via Shopify Email or SMS integration.
  
• Config: If “Order Delivered”, automatedly trigger App/Integration to send message.
  

11. WooCommerce

• Feature: AutomateWoo plugin — automator for order delivery triggers.
  
• Config: Workflow: “Order Status Changed to Delivered”, action: Send follow-up.
  

12. ActiveCampaign

• Feature: Automations — automates delivery-based follow-up emails/SMS.
  
• Config: Trigger “Order Delivered”; action: Send Email/SMS with review link.
  

13. Google Chat

• Feature: Chat API or Webhook — automate review reminders via internal channels.
  
• Config: POST message to group with customer, request review.
  

14. WhatsApp Business API

• Feature: Template Messages — automate sending pre-approved template post-delivery.
  
• Config: POST /messages with template “review_request” after delivery webhook.
  

15. Facebook Messenger

• Feature: Send API — automates follow-up via messenger bots.
  
• Config: POST /me/messages after order status received as delivered.
  

16. Slack

• Feature: Incoming Webhooks — automates internal reminders to CS team to follow-up.
  
• Config: POST review reminder to sales channel on delivery event.
  

17. SMSGlobal

• Feature: REST API — automates bulk SMS review reminders.
  
• Config: POST /sms/send after being triggered by order delivery.
  

18. Freshdesk

• Feature: Automations — follow-up ticket or email on delivery confirmation.
  
• Config: Event: Ticket order delivered → Action: Send Email Template.
  

19. Zoho CRM

• Feature: Workflow Rules — automates follow-up based on deal/order status.
  
• Config: If”Order Delivered”, email template “review” is sent.
  

20. Pipedrive

• Feature: Workflow Automation — follow-up email or activity is created.
  
• Config: On order status update, create automated activity: “Send review request”.
  

Benefits

1. Fully automates post-delivery review requests; removes manual task repetition.

2. Ensures every customer is prompted to provide feedback, automating reputation management.

3. Increases review volume and quality by automating timely asks.

4. Automates customer gratitude expression, reducing customer service load and boosting loyalty.

5. Facilitates automated tracking and reporting of review collection metrics.

6. Enables scalable, consistent, and automatable customer follow-up processes for flower retail businesses.