Abandoned cart reminder emails

Purpose

1.1. Automate sending reminder emails to customers who have added items to their cart but have not completed their purchases on a hockey supply store’s online platform.
1.2. Automating abandoned cart outreach recovers lost sales opportunities, enhances customer engagement, and maximizes conversion rates in the sports equipment sector.
1.3. The automation ensures timely and personalized contact, reducing manual effort and enabling scalable marketing automation processes.

Trigger Conditions

2.1. Cart is created or updated with at least one item and no order is placed after a set duration (e.g., 2 hours, 24 hours).
2.2. Customer submits identifiable information (e.g., email or phone) during the session.
2.3. No previous abandoned cart reminder sent for the specific cart instance.

Platform Variants

3.1. Mailchimp
• API: trigger “Abandoned Cart” flow using “ecommerce/stores/{store_id}/carts/{cart_id}/actions/send”
3.2. Klaviyo
• Feature: “Automated Flows” via “Abandoned Cart” trigger; configure “Flow Trigger: Checkout Started”
3.3. HubSpot
• Workflow: Automate “Abandoned Cart” emails via “eCommerce Pipeline” integration and “if/then” automation
3.4. Shopify Email
• Action: Use “Shopify Flow app” > trigger “Cart Abandoned” > “Send marketing email”
3.5. Salesforce Marketing Cloud
• API: “Triggered Sends” with “Abandoned Cart Data Extension”
3.6. Sendinblue
• Scenario: Automated workflow using “Abandoned Cart” trigger in “Automation > Workflows”
3.7. ActiveCampaign
• Automation: Configure “Abandoned Cart” automation in “Automations Builder” (e.g., with Shopify plugin)
3.8. Omnisend
• Workflow: “Automated Cart Abandonment” in “Automation” section; trigger: “Cart Abandoned”
3.9. Constant Contact
• Integration: Use “Shopify Integration” with built-in “Abandoned Cart” emails
3.10. Moosend
• Automation: Create “Abandoned Cart” automation in “Automation Builder”
3.11. Mandrill
• API: “Messages/send-template” for campaign-specific abandoned cart emails
3.12. Drip
• Workflow: Trigger “Abandoned Cart” campaigns from eCommerce trigger settings
3.13. Remarkety
• Action: Configure “Cart Reminder Series” in Campaign Automator
3.14. Braze
• API: “/messages/send” via “Triggered Campaigns”; cart abandonment event
3.15. Iterable
• Workflow: Use “Triggered Workflow Studio” for “Abandonment Event”
3.16. GetResponse
• Automation: Set up “Abandoned Cart” automation in “Automation Creator”
3.17. Mailjet
• Scenario: Trigger “Transactional Send API” upon abandonment event
3.18. Eloqua
• Program: Build a “Program Canvas” with “Abandoned Cart Decision Rule”
3.19. Pardot
• Process: “Engagement Studio” with “Abandoned Cart” trigger
3.20. Customer.io
• Campaign: Trigger “Abandoned Cart” with “API Triggered Campaign” on cart update
3.21. Dotdigital
• Program: Utilize “Cart Insight” to automate reminders from “Program Builder”
3.22. WooCommerce + WP Mail SMTP
• Plugin: Activate “AutomateWoo” > “Cart Abandoned” workflow with transactional email
3.23. Zoho Campaigns
• Workflow: Set up “Abandoned Cart Email” from “Workflow Automator”

Benefits

4.1. Automatedly increases revenue recovery by re-engaging potential buyers at scale.
4.2. Automates personalized and timely reminders without manual effort.
4.3. Reduces lost sales in retail sports equipment by targeting interested customers.
4.4. Automation enhances brand trust and loyalty with consistent shopper communication.
4.5. Automates tracking and reporting for data-driven optimization.
4.6. Increases operational efficiency by minimizing repetitive manual outreach.
4.7. Synchronizes automated marketing with sales data for better ROI visibility.