Sales & Ecommerce AutomationPurpose
1.2. Increase average order value, encourage trial of new airbrushing products, and move surplus inventory fast.
1.3. Trigger targeted recommendations based on user behavior, order history, seasonal trends, and real-time inventory.
1.4. Deliver offers via web pop-ups, emails, SMS, in-app, or print receipts, integrated seamlessly into existing retail tech stack.
Trigger Conditions
2.2. Checkout initiation or completion.
2.3. Browsing or search activity indicating category interest.
2.4. Inactivity/abandoned cart period exceeds preset time.
2.5. Repeat purchase interval matches historical patterns.
2.6. Specific product out of stock; alternative suggested.
Platform Variants
• Script Editor/Shopify Flow: Configure “Post-purchase Upsell” triggers or dynamic checkout extensions to show recommendations.
3.2. WooCommerce
• WooCommerce Product Recommendations extension: Set rules for cross-selling on product and cart pages.
3.3. Magento
• Commerce Upsell Product Rules: Enable Related Product, Up-sell, and Cross-sell Functions in Admin panel.
3.4. BigCommerce
• Built-in “Product Recommendations” API: Turn on context-based widgets for recommended add-ons.
3.5. Salesforce Commerce Cloud
• Einstein Recommendations: Connect Predictive Sort and Next Best Action APIs to dynamic slots in storefront.
3.6. Klaviyo
• Flow Trigger: Event-based (Product Added), drag-and-drop Upsell Email step, use “Added to Cart” trigger.
3.7. Mailchimp
• Product Recommendation Content Block: Configure for automated emails in journey builder.
3.8. Twilio
• Studio Flow/SMS API: Create trigger for SMS offer on checkout completion; message body defines SKUs to upsell.
3.9. SendGrid
• Marketing Campaigns API: Set automated product suggestions in transactional or promotional emails.
3.10. Zapier
• “New Order” trigger in Shopify/Woo: Multi-step zap filters for customer type, sends targeted upsell via Email/SMS connectors.
3.11. Segment
• Personas API: Segment user events, run recommendation traits as outgoing webhook to CRM or ad tools.
3.12. HubSpot
• Workflow Automation: “Order Completed” event triggers dynamic module in marketing email with product suggestions.
3.13. Intercom
• Bot/Message Automation: Send pop-up or chat-triggered product recommendations based on page or behavior.
3.14. Slack
• Incoming Webhook: Notify staff with recommended upsell to suggest during in-store chat or phone order.
3.15. Stripe
• Payment Links API: Configure dynamic payment links with suggested add-ons post-payment.
3.16. Facebook Messenger
• Messenger Bot Flow: Trigger “Suggested Products” after purchase confirmation in bot sequence.
3.17. Google Ads
• Customer Match API: Push new purchase events to initiate recommendation ad sequence.
3.18. Yotpo
• Reviews Widget: Trigger personalized product suggestions in post-purchase review requests.
3.19. Gorgias
• Macro Automation: Customer submits order query, macro injects cross-sell suggestion via canned response.
3.20. Pipedrive
• Workflow Automation: “Deal Won” triggers upsell email with add-on offers via integrated email tool.
3.21. Constant Contact
• Email Automation: Product recommendations block in triggered campaign sequence.
3.22. Iterable
• Workflow Studio: “Cart Abandonment” triggers personalized upsell message step.
3.23. Drip
• Rules Automation: Purchase trigger sends follow-up with tailored add-on suggestions using “Smart Blocks.”
Benefits
4.2. Reduces inventory of slow-moving airbrushing accessories.
4.3. Tailors user experience, proven to improve customer retention.
4.4. Reduces abandoned carts by suggesting valuable add-ons, improving conversion rates.
4.5. Enables rapid testing and iteration of offers to maximize performance.