Automated email and SMS drip campaigns for lead nurturing

Purpose

1.1. Nurture and engage Acura leads through scheduled, personalized email and SMS communication.
1.2. Automate sequential messaging for new inquiries, test-drive follow-ups, promotions, and post-sale engagement.
1.3. Improve conversion rates by delivering targeted content based on lead status and behavior.
1.4. Reduce manual effort for sales staff while ensuring consistent, timely contact with prospects.
1.5. Track lead interactions and optimize messaging strategies based on open/click/reply data.

Trigger Conditions

2.1. New lead created from website form or CRM import.
2.2. Status update (e.g., lead marked as ‘Interested’, ‘Contacted’, or ‘Test Drive Booked’).
2.3. Specific date/timeline triggers, such as 1 day or 1 week after last activity.
2.4. Inactivity periods (e.g., no response within 48 hours).
2.5. Lead engagement signals (e.g., email open/clicked, link tapped in SMS).

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Programmable Messaging API; Endpoint: /Messages; Configure SMS templates, schedule via API, auto-personalize with merge fields.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns; API v3 /mail/send; Drip email templates, sequencing, trigger API for queueing.
3.3. Mailchimp
• Feature/Setting: Customer Journeys; API endpoint /automations; Create multi-step lead workflow, import triggers via CRM integration.
3.4. HubSpot
• Feature/Setting: Workflows Automation; Triggers: New contact, property change, engagement; Drag-and-drop sequence builder.
3.5. ActiveCampaign
• Feature/Setting: Automations; API /api/3/contacts & /api/3/automations; Email & SMS steps with trigger options for lead stage.
3.6. Salesforce
• Feature/Setting: Process Builder, Pardot Engagement Programs; REST API /services/data/vXX.0/actions; Triggered campaigns by status.
3.7. Klaviyo
• Feature/Setting: Flows; API /api/v1/flows; Trigger on website event or property, use Acura-specific segmentation.
3.8. Freshworks CRM
• Feature/Setting: Sales Sequences; Trigger: New lead or custom field update, auto-email/SMS steps with delays.
3.9. Zoho CRM
• Feature/Setting: Workflow Rules & Email/SMS Templates; Delayed triggers, lead lifecycle automation.
3.10. Bitrix24
• Feature/Setting: CRM Automation; SMS & Email Templates; Event-based triggers for lead updates or stages.
3.11. Infobip
• Feature/Setting: SMS API /sms/2/text/advanced; Email API; Schedule drip messages, personalize via API call.
3.12. Constant Contact
• Feature/Setting: Automated Email Series; Trigger: Added to list or segment; Conditional sends.
3.13. SharpSpring
• Feature/Setting: Email Workflows; Trigger on form submit, status, or tag; Set multi-channel follow-up.
3.14. Pipedrive
• Feature/Setting: Workflow Automation; Triggers: Deal, lead activity; Send SMS/email on move to stage.
3.15. Marketo
• Feature/Setting: Smart Campaigns; Triggers: Lead Score, Activity; Drip configuration for Acura-specific leads.
3.16. ClickSend
• Feature/Setting: SMS/Email Campaigns API; /v3/sms/send and /v3/email/send; Sequence on schedule or trigger.
3.17. Intercom
• Feature/Setting: Series (Outbound); Event-based triggers, custom schedules for email/SMS nurture.
3.18. Drip
• Feature/Setting: Workflows; Trigger on tag or field update; Visual builder for nurture sequence.
3.19. Vero
• Feature/Setting: Journeys; Triggers by API or user activity; Time delays, dynamic templates.
3.20. SMSGlobal
• Feature/Setting: MXT SMS API; Event-triggered SMS with lead variables, scheduled sends.
3.21. Omnisend
• Feature/Setting: Automation Workflows; Trigger: Segment entry or event; Emails/SMS with delay blocks.
3.22. AWeber
• Feature/Setting: Campaigns; Trigger by tag or list entry; Scheduled drip emails, engagement tagging.
3.23. MoEngage
• Feature/Setting: Flows; Multi-channel sequences, event-triggered Acura campaigns, API triggers.
3.24. MessageBird
• Feature/Setting: Flow Builder; Drip SMS, email; Connect triggers from webhooks or CRM actions.

Benefits

4.1. Ensures every Acura lead receives timely and consistent messaging across preferred channels.
4.2. Personalizes communication at scale, increasing engagement and conversion.
4.3. Frees up dealership staff from manual outreach, focusing them on high-intent leads.
4.4. Enables granular analytics for optimizing campaigns and lead quality assessment.
4.5. Supports compliance with opt-in/opt-out messaging requirements.
4.6. Decreases lead response times and strengthens brand relationship.