Automatic lead capture from website forms and third-party platforms

Purpose

1.1. Capture, centralize, and instantly record potential customer leads submitted via dealership website forms and third-party automotive listing platforms, ensuring every inquiry is automatically collected, processed, and routed to CRM/sales teams.
1.2. Eliminate manual input to prevent data loss and reduce response time, integrating with various sources and systems for seamless sales pipeline management.
1.3. Synchronize leads with marketing, analytics, and customer engagement tools to provide a holistic customer acquisition workflow for Acura vehicle dealers.

Trigger Conditions

2.1. New lead form submission detected on primary dealership website.
2.2. Incoming lead notifications from third-party platforms (e.g., Cars.com, Autotrader) via API, webhook, or email.
2.3. CRM or lead management system receives lead data in external inbox or via periodic polling.
2.4. Condition met for predefined form field validation (e.g., valid contact details).

Platform Variants

3.1. Salesforce
• API: REST API / Lead object insert; configure with connection credentials and endpoint `/services/data/vXX.0/sobjects/Lead/`.
3.2. HubSpot
• Feature: Forms API; set endpoint to `/forms/v2/submissions` and map fields to contact properties.
3.3. Zoho CRM
• API: `Leads` module via REST API; configure authentication and JSON payload for automatic lead creation.
3.4. Microsoft Dynamics 365
• Function: Data Integration; configure Web API with endpoint `/api/data/v9.2/leads` and grant permissions.
3.5. Google Sheets
• API: Sheets API; specify spreadsheet and worksheet ID, append rows with form data.
3.6. Slack
• Feature: Incoming Webhooks; map new leads to specific channel using form field variables.
3.7. Mailchimp
• API: Lists/Members endpoint; subscribe new leads to mailing list with `POST /lists/{list_id}/members`.
3.8. Pardot
• API: Prospect Create API; configure account credentials and send POST request to `/api/prospect/version/4/do/create/email/{email}`.
3.9. Intercom
• Feature: Contacts API; register leads via `POST /contacts` endpoint, populate necessary contact attributes.
3.10. Marketo
• API: Lead Import API; upload leads to list using REST endpoint `/rest/v1/leads.json`.
3.11. Mailgun
• Feature: Routes; forward inbound emails from lead gen sites to HTTP webhook for parsing.
3.12. Twilio
• Function: SMS Reception Webhook; parse lead details from incoming SMS using programmable messaging endpoint.
3.13. Zapier
• Feature: Webhooks & App Connectors; trigger data flow to CRM when webhook is received from form.
3.14. Pipedrive
• API: Deals and Person Creation; use `/persons` and `/deals` endpoints with API token.
3.15. Facebook Lead Ads
• API: Graph API webhook; subscribe to `leadgen` field for real-time lead push.
3.16. LinkedIn Lead Gen Forms
• API: Marketing Developer Platform; configure Insight Tag and webhook receiver.
3.17. Autotrader
• Feature: Lead Delivery API or email parsing; configure destination endpoint or mailbox parser.
3.18. Cars.com
• Feature: Partner API or email-to-CRM parser; set forwarding rules in Autosync or parse inbound leads in CRM.
3.19. Carfax
• API: Webhook notification service; subscribe to inventory and lead notification.
3.20. DealerSocket
• API: Integration Services Lead Insert endpoint; secure credentials and JSON data mapping.

Benefits

4.1. Every potential customer is systematically recorded without risk of misplacement.
4.2. Instantaneous notifications and CRM population for rapid dealer response.
4.3. Multi-channel aggregation unifies online presence into single actionable sales system.
4.4. Accuracy and speed improve sales conversion rates and customer satisfaction.
4.5. Supports compliance and auditing by maintaining comprehensive, timestamped lead logs.