Automatic lead capture from web forms and third-party platforms

Purpose

1.1. Enable seamless and real-time aggregation of sales leads from multiple digital sources directly into Alfa Romeo dealership’s centralized CRM or lead management systems.
1.2. Eliminate manual extraction and entry of contact submissions, web inquiries, campaign responses, or marketplace inquiries originating from dealer websites or third-party car marketplaces.
1.3. Standardize, enrich, and de-duplicate inbound lead data for timely and consistent dealer follow-up and engagement.
1.4. Automate status updates to sales teams and ensure traceable lead handover for process auditability.
1.5. Integrate inbound leads from both traditional web forms and automotive-specialized sales platforms, synchronizing with inventory and sales pipelines.

Trigger Conditions

2.1. A user submits a request via the dealership’s online contact, test drive, or vehicle inquiry form.
2.2. Lead generated through a third-party lead provider, car marketplace, or digital campaign platform.
2.3. New message or inquiry posted on social media or messaging apps linked to dealership profiles.
2.4. API/webhook notifications from integrated advertising or classified sites.
2.5. File upload or email with structured lead data (e.g., spreadsheets from advertising partnerships).

Platform Variants

3.1. Salesforce
• Feature/Setting: Web-to-Lead Forms; configure API endpoint to receive HTTP POST submissions from dealer website forms.
3.2. HubSpot
• Feature/Setting: Forms API & Workflow Trigger; map website and external source fields to CRM properties for instant record creation.
3.3. Mailchimp
• Feature/Setting: Audience API; auto-add new submissions as contacts & segment by lead source via API key and endpoint.
3.4. Facebook Lead Ads
• Feature/Setting: Webhook/API integration; connect lead ad forms to automatically push leads to the CRM using Facebook Graph API.
3.5. Google Ads Lead Form Extensions
• Feature/Setting: Google Ads API; configure automated export of lead data via Google Cloud Functions to CRM.
3.6. LinkedIn Lead Gen Forms
• Feature/Setting: LinkedIn Marketing APIs; periodic polling or webhook for instant push to lead system.
3.7. Zapier
• Feature/Setting: Webhooks & App Zaps; route new form submissions from sites (e.g., Wix, WordPress) to CRMs using Zap templates.
3.8. WordPress
• Feature/Setting: REST API or Gravity Forms Webhooks add-on; direct data to backend or third-party CRMs.
3.9. Wix
• Feature/Setting: Wix Automations or HTTP Functions; configure outbound webhooks on form completion to send structured lead data.
3.10. Typeform
• Feature/Setting: Typeform Webhooks; auto-push new entries to dealer CRM endpoint.
3.11. JotForm
• Feature/Setting: JotForm API/Webhook integration; set up webhook URLs for real-time push to sales system.
3.12. CarGurus
• Feature/Setting: Partner API/Webhook; receive inbound leads to dealership system from CarGurus classified listings.
3.13. AutoTrader
• Feature/Setting: Lead Delivery API; configure secure endpoint to receive leads directly.
3.14. Cars.com
• Feature/Setting: Cars.com Partner Integration; use SFTP/API to ingest lead notifications or CSVs.
3.15. Twilio
• Feature/Setting: SMS/Webhook; auto-capture inbound SMS inquiries by parsing and pushing messages via Twilio API.
3.16. Slack
• Feature/Setting: Incoming Webhooks/App Integrations; alert sales channel when new lead arrives with lead summary.
3.17. Microsoft Dynamics 365
• Feature/Setting: Dynamics CRM Web API; accept leads via OData/REST endpoint from online sources.
3.18. Pipedrive
• Feature/Setting: Pipedrive API (Lead Create); connect to relevant POST endpoint for instant record insertion.
3.19. Freshsales
• Feature/Setting: Freshsales Leads API; map form fields and submit new records via authenticated POST.
3.20. DealerSocket
• Feature/Setting: DealerSocket API/Webhook (if available); accept inbound push from web sources or bulk data transfers.
3.21. SendGrid
• Feature/Setting: Inbound Parse Webhook; parse form responses sent as email and push data to CRM.
3.22. Gmail
• Feature/Setting: Gmail API with filtering; route messages with lead format to parser and lead handler.
3.23. Google Sheets
• Feature/Setting: Apps Script/Webhook; on new row, call handler script to push to CRM.

Benefits

4.1. Accelerates lead response time and improves first-contact rates for sales staff.
4.2. Reduces manual errors and ensures accuracy in lead information capture and assignment.
4.3. Enables omnichannel lead aggregation for true 360-degree customer views.
4.4. Supports consistent, auditable tracking from lead origination through sales closure.
4.5. Frees up sales staff from administrative work to focus on customer engagement and conversion.
4.6. Facilitates real-time insights and reporting for sales performance analytics.