Sales & Lead Management AutomationPurpose
1.2. Reduce cart abandonment rates and increase conversion by sending automated, timely reminders via email or SMS.
1.3. Personalize communication with dynamic cart content, special offers, or product recommendations.
1.4. Track customer behavior and optimize follow-up campaigns for improved ROI and actionable insights.
Trigger Conditions
2.2. Customer email or phone number captured during browsing session or account registration.
2.3. No purchase completion event is detected after cart activity.
2.4. Optional: Cart value exceeds a specific threshold, or specific high-value items are included.
Platform Variants
• Feature/Setting: Use Programmable Messaging API; configure trigger to send SMS if no checkout within specified time; sample: create a messaging service and webhook to launch SMS with cart URL.
3.2. SendGrid
• Feature/Setting: Use Marketing Campaigns API; configure automation workflow to send "Abandoned Cart" template to user email; trigger based on shopping platform webhook.
3.3. Mailchimp
• Feature/Setting: Use Customer Journeys; set journey trigger on cart abandonment event, auto-populate email with cart contents, set time delay.
3.4. Klaviyo
• Feature/Setting: Abandoned Cart Flow; trigger workflow on checkout started/not completed; set timer and personalized emails.
3.5. ActiveCampaign
• Feature/Setting: Automation Builder; use "Abandons Cart" trigger, send email or SMS via Twilio integration, customize message with store data.
3.6. Shopify API
• Feature/Setting: Use "checkout/update" webhook; trigger app to send abandoned cart notifications via preferred channel.
3.7. WooCommerce
• Feature/Setting: Use webhook for “cart update” or extension like Follow-Ups; trigger reminder emails if cart is abandoned.
3.8. Magento Commerce
• Feature/Setting: Abandoned Cart Emails; enable automated messages via admin panel, customize delay and content.
3.9. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; use abandoned cart event data to initiate email/SMS reminder journey.
3.10. HubSpot
• Feature/Setting: Workflows; trigger based on custom cart property, send reminder emails via Marketing Hub.
3.11. Omnisend
• Feature/Setting: Automation Workflow; abandoned cart trigger, send email/SMS, insert product blocks dynamically.
3.12. Postmark
• Feature/Setting: Email API; configure trigger to send template-driven reminder email on cart abandonment webhook.
3.13. Moosend
• Feature/Setting: Automated Workflow; abandon cart trigger, timed email sequence, pre-filled with customer/cart data.
3.14. Drip
• Feature/Setting: Workflow automation; initialize flow after cart abandonment, personalize messages with cart contents.
3.15. Google Firebase Cloud Messaging (FCM)
• Feature/Setting: Use server SDK to send push notification reminders to mobile users on cart abandonment event.
3.16. Brevo (formerly Sendinblue)
• Feature/Setting: Automation workflows; set up abandoned cart event trigger and email/SMS reminder step.
3.17. Amazon Simple Email Service (SES)
• Feature/Setting: Use transactional email API via Lambda; send customized abandoned cart email based on store events.
3.18. Pipedrive
• Feature/Setting: Workflow Automation; trigger SMS/email actions based on cart status fields via integration.
3.19. Intercom
• Feature/Setting: Campaigns; send outbound message or email triggered by cart inactivity event.
3.20. Zapier
• Feature/Setting: Multi-platform automation; connect e-commerce platform “abandoned cart” trigger with email/SMS sending app, configure timing and dynamic content.
Benefits
4.2. Boosts customer engagement with real-time, contextual follow-ups.
4.3. Provides measurable uplift through A/B testing, content personalization, and analytics.
4.4. Reduces manual effort for sales and marketing teams, automating key follow-up steps.
4.5. Builds lasting brand awareness with consistent, value-driven reminders.