Integration with digital advertising platforms

Purpose

1.1. Automate the integration between MG dealership sales lead workflows and digital advertising platforms to capture leads, sync data, optimize spending, trigger nurture campaigns, enrich CRM records, automate reporting, and provide omnichannel visibility to sales and marketing teams.
1.2. Automatedly track campaigns, automate lead attribution, automate budget pacing, and automate retargeting of leads from ads across major online networks.

Trigger Conditions

2.1. Automated creation of new leads from ad form submissions or clicks.
2.2. Sync sales data or lead status changes automatically with ad platforms for conversion tracking.
2.3. Automate schedule-based report pulls, alerting, and retargeting criteria.

Platform Variants

3.1. Google Ads
• Feature/Setting: Google Ads API – automate lead form extensions retrieval, conversion uploads, and audience sync.

3.2. Facebook/Meta Ads
• Feature/Setting: Marketing API – automate retrieval of Facebook lead ads, automate audience list upload, automate conversion event sync.

3.3. LinkedIn Ads
• Feature/Setting: Lead Gen Forms API – automate fetching of form responses, automatedly push leads into CRM, automate offline conversion tracking.

3.4. TikTok Ads
• Feature/Setting: TikTok for Business API – automate campaign performance retrieval and automate lead data fetching.

3.5. Microsoft Advertising
• Feature/Setting: Microsoft Ads API – automate syncing of conversions and pulling lead data.

3.6. Twitter/X Ads
• Feature/Setting: Twitter Ads API – automate campaign performance stats, automate engagement-driven workflow triggers.

3.7. Snapchat Ads
• Feature/Setting: Marketing API – automate real-time lead form exports and automate retargeting audience updates.

3.8. Pinterest Ads
• Feature/Setting: Pinterest Ads API – automate pin promotion data retrieval, automate conversion audience sync.

3.9. YouTube (Google Marketing Platform)
• Feature/Setting: YouTube Reporting API – automate extraction of ad campaign/lead data for cross-platform syncing.

3.10. Reddit Ads
• Feature/Setting: Reddit Ads API – automate campaign traffic and lead activity syncing.

3.11. AdRoll
• Feature/Setting: AdRoll API – automate retargeting audience sync, automate CRM-to-ad campaign feedback loop.

3.12. HubSpot Ads
• Feature/Setting: Ads API – automate tracking ad-attributed contacts, automate lead form push, automate reporting.

3.13. Salesforce Advertising Studio
• Feature/Setting: Connectors/API – automate sync of customer journeys and lead status across ad channels.

3.14. Zoho CRM Ads Management
• Feature/Setting: Ads Integration API – automate mapping ad spend to closed sales, automate real-time lead capture.

3.15. ActiveCampaign CXA
• Feature/Setting: Integrations – automate lead capture from ad platforms, automate follow-up sequence triggers.

3.16. Marketo
• Feature/Setting: Marketing Automation API – automate ad lead scoring, automate campaign membership sync.

3.17. Mailchimp Ads
• Feature/Setting: Ad Campaign API – automate audience sync, automate campaign performance reporting.

3.18. Google Analytics (GA4)
• Feature/Setting: Measurement Protocol API – automate bidirectional syncing of ad attribution and conversion events.

3.19. Segment
• Feature/Setting: Destination integrations – automate tracking of ad-derived data into all connected marketing and sales platforms.

3.20. Tableau
• Feature/Setting: API/Connectors – automate visualization of ad return on investment with live dashboards.

3.21. Monday.com
• Feature/Setting: Integrations Center – automate new item creation from ad leads, automate assign-to rep flows.

3.22. Slack
• Feature/Setting: Workflow Automations – automate alerts to sales teams when ad leads are received, automate reminders for follow-up.

Benefits

4.1. Automated lead flow eliminates data silos, reducing human error and speed-to-contact delays.
4.2. Automated budget optimization and audience syncing automate campaign ROAS maximization.
4.3. Automation of reporting, retargeting, and CRM sync automatedly boosts sales opportunities.
4.4. Centralized automation platform automating all ad data pipelines simplifies management and scales dealership workflows.