Purpose
1.2. To automate engagement and retention, motivating repeat enrollments and referrals by sending automated updates, reminders, and redemption options.
1.3. To automate tracking, awarding, and redemption of loyalty/reward points, reducing manual effort and errors for the Mehandi artistry education provider.
1.4. To automate segmentation and personalized automated messaging based on user behavior and interaction history for improved engagement.
Trigger Conditions
2.2. Automates when a student completes a milestone (e.g., finishing a course module or project).
2.3. Automates on successful referrals made by students.
2.4. Automates when a student makes an eligible purchase or booking.
2.5. Automates on a schedule (e.g., weekly/monthly reward summaries).
2.6. Automates based on student inactivity to re-engage with bonus points offers.
Platform Variants
• Feature/Setting: Messaging API — configure automated SMS trigger on points events.
• Sample Config: POST /Messages to student's number with dynamic points message.
3.2. SendGrid
• Feature/Setting: Transactional Template — automate email notifications using dynamic fields for point totals.
• Sample Config: Use "Dynamic Templates," send email on webhook trigger from points system.
3.3. Mailchimp
• Feature/Setting: Automations (Customer Journey) — automate email campaigns for point-earned or milestone alerts.
• Sample Config: Trigger journey on tag update ("earned points").
3.4. Slack
• Feature/Setting: Incoming Webhooks — automate direct message or channel notification on reward updates.
• Sample Config: Webhook posts JSON with points data to relevant user.
3.5. WhatsApp Business API
• Feature/Setting: Message Templates — automate reward points alert via pre-approved template messages.
• Sample Config: Trigger template message with dynamic fields for each user.
3.6. Zoom
• Feature/Setting: Webinar Registration Event — automate notifications when points are earned for masterclasses attended.
• Sample Config: Webhook on registration success sends points-earned email/SMS.
3.7. Google Sheets
• Feature/Setting: API webhook — automate appending new point activity rows, or sending notification emails via script on change.
• Sample Config: Apps Script triggers email when “Points” column changes.
3.8. ActiveCampaign
• Feature/Setting: Automation Workflows — automate email/SMS for reward points accrual or redemption.
• Sample Config: Workflow sends message upon tag or custom field update.
3.9. Salesforce
• Feature/Setting: Process Builder/Flows — automates notifications on lead/contact points accumulation.
• Sample Config: Process with "New Points Earned" sends email/SMS.
3.10. HubSpot
• Feature/Setting: Workflows — automates communications when point milestones are achieved.
• Sample Config: Workflow triggers on property “Loyalty Points” update.
3.11. Zoho CRM
• Feature/Setting: Workflow Rules — automates email or SMS on loyalty points changes.
• Sample Config: Rule on “Points” field triggers notification.
3.12. Intercom
• Feature/Setting: Message Automation — automates in-app messages for points events.
• Sample Config: Auto-message when points cross threshold.
3.13. Facebook Messenger API
• Feature/Setting: Automated replies — automates customized response of current points status.
• Sample Config: Bot responds with points info when asked.
3.14. Stripe
• Feature/Setting: Webhooks — automates notification when eligible purchase processed, awarding points.
• Sample Config: Webhook on "checkout.session.completed" triggers point notification.
3.15. Shopify
• Feature/Setting: Flow Automation — automates message when a loyalty product is purchased/earned.
• Sample Config: Flow “Order paid” triggers email/SMS.
3.16. Airtable
• Feature/Setting: Automation — automates sending out reward points notifications when rows update.
• Sample Config: “When record updated” triggers email action.
3.17. Pabbly Connect
• Feature/Setting: Workflow Automation — automates various notifications for loyalty events.
• Sample Config: Points webhook triggers multi-channel alerts.
3.18. Telegram Bot API
• Feature/Setting: SendMessage endpoint — automates chat message alerts for new points.
• Sample Config: Bot notifies user when points increase.
3.19. Discord Webhook
• Feature/Setting: Webhooks — automates direct or channel alert for reward updates.
• Sample Config: JSON payload sent to participant with new total.
3.20. Google Calendar
• Feature/Setting: Event Notifications — automates point reminders tied to recurring class events.
• Sample Config: Automated email/notification on class completion.
Benefits
4.2. Reduces manual workload for Mehandi class operators, automatedly eliminating errors.
4.3. Automates tracking and reporting for educators and marketers.
4.4. Automates personalized follow-up, increasing re-engagement and cross-selling success.
4.5. Ensures scalability as the number of students grows, making the system easily automatable.
4.6. Improves brand reputation by automating instant recognition of achievements and loyalty.
4.7. Enables multi-channel automated notifications customized per student preference.