Targeted marketing campaign workflow automation

Purpose

1.1. Automate the design, launch, and analysis of targeted marketing campaigns to reach prospects and tenants in business parks, personalize messaging, and segment audiences based on behavior and demographics.
1.2. Automating this workflow enables granular targeting of commercial tenants, maximizes event and offer promotion, and automates cross-channel messaging (email, SMS, social).
1.3. Track engagement, automate lead scoring, and automate reporting and feedback loops back to the sales and property management teams.
1.4. The purpose further extends to automating nurture sequences, automating opt-in/opt-out compliance, and automating integration of third-party CRMs, analytics, and reporting tools.

Trigger Conditions

2.1. New tenant registration, prospect form submission, or lead acquisition events.
2.2. Changes in lease status or upcoming contract renewal dates.
2.3. Specific behaviors: email opens, link clicks, event RSVPs, or campaign engagement.
2.4. Scheduled time (e.g., weekly/monthly campaign launches) or calendar-based triggers (e.g., end-of-quarter promotions).

Platform Variants

3.1. Salesforce Marketing Cloud
• Feature/Setting: Triggered Sends API, Journey Builder automation; configure event-based email/SMS campaign launches using REST API triggers.
3.2. HubSpot
• Feature/Setting: Workflows Automation; set up contact-based workflow triggered by CRM segment entry, automatedly nurture with multi-step emails.
3.3. Marketo
• Feature/Setting: Smart Campaigns; create automatable campaign flows based on lead scoring and web behavior using Marketo REST API.
3.4. Mailchimp
• Feature/Setting: Campaign API, Automations; automate campaign creation and list segment targeting, API-driven batch sends.
3.5. ActiveCampaign
• Feature/Setting: Automations Builder, Webhooks; trigger multi-channel marketing automation and personalized messaging using webhook triggers.
3.6. Klaviyo
• Feature/Setting: Flows, Segment API; automatedly send targeted series, automate updates to dynamic segments via API.
3.7. Constant Contact
• Feature/Setting: Campaign Management API; automate campaign scheduling and segment list management.
3.8. SendGrid
• Feature/Setting: Marketing Campaigns API; automate batch email sends and event webhook tracking for campaign engagement.
3.9. Twilio
• Feature/Setting: Programmable Messaging API; automate SMS, WhatsApp, VOICE campaign sends based on CRM list triggers.
3.10. Pardot (Salesforce)
• Feature/Setting: Engagement Studio; automate multi-channel nurture and scoring using API-triggered program entry.
3.11. Zoho Campaigns
• Feature/Setting: Automation Workflows, API Integration; automate email campaigns and sync contacts via REST API.
3.12. Brevo (formerly Sendinblue)
• Feature/Setting: Automation Workflows; automate transactional and marketing email journeys with API triggers.
3.13. Microsoft Dynamics 365 Marketing
• Feature/Setting: Customer Journey Automation; configure automated orphaned lead triggers and event-based journeys via Power Automate.
3.14. Intercom
• Feature/Setting: Series Automation, Messaging API; automate targeted chat and email campaigns for web visitor segments.
3.15. Slack
• Feature/Setting: Incoming Webhooks; automate campaign notifications and segment alerts to marketing team channels.
3.16. Google Ads
• Feature/Setting: Campaign Management API; automatedly create or update ad campaigns and custom audience retargeting.
3.17. Facebook Business Suite
• Feature/Setting: Marketing API; automate audience upload, message delivery and campaign analytics sync.
3.18. LinkedIn Marketing Solutions
• Feature/Setting: Campaign Manager API; automate LinkedIn ad campaign launches, targeting business park segments.
3.19. Zapier
• Feature/Setting: Multi-step Automation; automate connections between CRM, marketing tools, and reporting dashboards.
3.20. Monday.com
• Feature/Setting: Automation Recipes; trigger tasks and campaign project cards automatically based on campaign milestones.
3.21. Google Sheets
• Feature/Setting: Apps Script/Sheets API; automate data push of campaign performance metrics to reporting sheets.
3.22. Airtable
• Feature/Setting: Automations, Webhooks; auto-update lead and campaign records based on external events.

Benefits

4.1. Automates personalized communications, improving targeting and campaign ROI.
4.2. Automation reduces manual setup, scheduling, and execution time for campaigns.
4.3. Automated lead scoring, segmentation, and feedback optimize ongoing campaign performance.
4.4. Automation improves compliance and opt-out management, reducing regulatory risks.
4.5. Automated reporting and data integration enable faster and smarter decision-making.