Guest Wi-Fi opt-in capture and remarketing

Purpose

 1.1. Automate the collection of guest Wi-Fi opt-ins in brewpubs to drive remarketing and enhance engagement.
 1.2. Automate personalized follow-up campaigns (email, SMS, ads) to grow repeat traffic and loyalty.
 1.3. Automatedly link guest visits and loyalty programs for upstream marketing activities.
 1.4. Gather actionable insights by automating data capture on customer behavior and preferences.
 1.5. Ensure compliance with data privacy by automating consent and opt-in storage.

Trigger Conditions

 2.1. Automated trigger when a new device connects to the guest Wi-Fi network.
 2.2. Trigger automates upon customer opt-in via captive portal form submission.
 2.3. Automate segmentation when an opt-in matches an existing loyalty program member.
 2.4. Automated trigger when customer returns and signs in again.

Platform Variants

 3.1. Cisco Meraki
  • Feature/Setting: Configure Splash Page API; automate opt-in capture and webhook to CRM.
 3.2. Purple WiFi
  • Feature/Setting: Use WiFi Analytics API; automates export of opt-in data for marketing integration.
 3.3. OpenMesh CloudTrax
  • Feature/Setting: Automate portal's webhook to marketing service endpoints.
 3.4. Aruba ClearPass
  • Feature/Setting: Automatedly trigger Post-Auth API workflow to send user data.
 3.5. Ubiquiti UniFi
  • Feature/Setting: Use Guest Portal API; automate webhook on login/opt-in action.
 3.6. Twilio SMS
  • Feature/Setting: Automate SMS opt-in confirmation using Programmable Messaging API.
 3.7. SendGrid
  • Feature/Setting: Automate transactional and remarketing email using Send Email API.
 3.8. Mailchimp
  • Feature/Setting: Automated audience add/update via Marketing API.
 3.9. HubSpot
  • Feature/Setting: Automate adding contact with Wi-Fi opt-in segment using Contacts API.
 3.10. ActiveCampaign
  • Feature/Setting: Automate contact creation and trigger automations using API v3 endpoints.
 3.11. Salesforce Marketing Cloud
  • Feature/Setting: Use Contact API to automate targeted remarketing journey.
 3.12. Google Ads
  • Feature/Setting: Automate audience creation and retargeting using Customer Match API.
 3.13. Facebook Marketing API
  • Feature/Setting: Automatedly upload Custom Audience for remarketing.
 3.14. Klaviyo
  • Feature/Setting: Automate List API for opt-in addition and campaign triggers.
 3.15. Zoho CRM
  • Feature/Setting: Use Contacts API to automate customer profile enrichment and segmentation.
 3.16. Constant Contact
  • Feature/Setting: Automatedly add new opt-in to email lists using Contact API.
 3.17. Zendesk Sell
  • Feature/Setting: Automate lead creation upon Wi-Fi sign-up using API endpoint.
 3.18. Drip
  • Feature/Setting: Automate subscriber record creation via REST API.
 3.19. Pipedrive
  • Feature/Setting: Automate new person entry for follow-up using Persons API.
 3.20. Segment
  • Feature/Setting: Automatedly ingest Wi-Fi events, distribute across connected destinations.
 3.21. Google BigQuery
  • Feature/Setting: Automate Wi-Fi event data warehousing via Data Transfer API for analytics.
 3.22. Slack
  • Feature/Setting: Automate team notification on opt-in events using Incoming Webhooks.

Benefits

 4.1. Automates guest data collection, reducing manual sign-ups.
 4.2. Automated remarketing increases repeat visits and sales.
 4.3. Enables real-time, automated campaign launches upon guest opt-in.
 4.4. Automation platforms centralize data, ensuring cleaner analytics.
 4.5. Automator ensures GDPR/CCPA compliance by automating consent tracking.
 4.6. Automates tailored promotions, boosting engagement rates Automatedly.
 4.7. Accelerates feedback and customer satisfaction processes via automation.
 4.8. Automated segmentation optimizes targeting accuracy for promotions.
 4.9. Automation reduces staff workload, cuts operational costs.
 4.10. Automating opt-in capture increases marketing list growth without human effort.