Sales & MarketingPurpose
1.2. Automatedly deliver time-specific reminder campaigns for upselling, cross-selling, or informing customers about new offers or services.
1.3. Automate segmentation based on inactivity periods and personalize campaign content by hire type, geography, or lifecycle stage.
1.4. Automating workflows that gather feedback post-campaign to refine further drip automation strategies.
1.5. Automate compliance checks (opt-outs, privacy) for every automated outreach.
Trigger Conditions
2.2. Status updates in CRM: inactivity detected during scheduled automator batch runs.
2.3. Automatedly triggered by specific dates (end of season, holidays) or inventory peaks.
2.4. Automated API triggers from ERP or booking system reflecting lack of engagement.
Platform Variants
• Feature/Setting: Automate journeys – configure inactivity segment, set email cadence.
3.2. ActiveCampaign
• Feature/Setting: Automated drip campaigns via "Automations" -> Trigger on “Contact inactivity.”
3.3. HubSpot
• Feature/Setting: Workflow automation, set trigger as property "Last Activity Date."
3.4. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder – trigger by "Inactive Customer" attribute, automate email steps.
3.5. SendGrid
• Feature/Setting: Automated drip via Marketing Campaigns API, schedule batch sends for segments.
3.6. Twilio SMS
• Feature/Setting: Automate SMS flows using Programmable Messaging API on inactivity events.
3.7. Zoho Campaigns
• Feature/Setting: Automation builder, trigger by engagement score, automate follow-ups.
3.8. Klaviyo
• Feature/Setting: Automate flows, "Engagement inactivity" segment as trigger, schedule sequences.
3.9. Constant Contact
• Feature/Setting: Automated email resend to “inactive” list, customize with automation triggers.
3.10. Pipedrive
• Feature/Setting: Workflow automator, notify sales/launch campaigns for inactive customers.
3.11. Gmail via Google Workspace API
• Feature/Setting: Automate mail merges using triggers from CRM and send via API.
3.12. Microsoft Dynamics 365 Marketing
• Feature/Setting: Trigger event-based Customer Journeys for lapsed equipment renters.
3.13. Brevo (Sendinblue)
• Feature/Setting: Automation workflow, set entry as "No activity for X days."
3.14. Customer.io
• Feature/Setting: Automated campaigns with segment-triggered workflows.
3.15. Intercom
• Feature/Setting: Automate message series based on inactivity triggers in user profile.
3.16. Omnisend
• Feature/Setting: Automate reactivation workflows via condition "Hasn’t opened campaign for X days."
3.17. Gupshup
• Feature/Setting: Automated multi-channel messaging, configure triggers for inactive customers.
3.18. WhatsApp Business API
• Feature/Setting: Automate messaging using inactivity triggers from connected CRM.
3.19. Facebook Messenger API
• Feature/Setting: Automate sequenced outreach via inactivity event triggers.
3.20. Viber Business Messages
• Feature/Setting: Configure automated messages for lapsed customers via API.
3.21. Iterable
• Feature/Setting: Automated workflows with inactivity segment filter for drip series.
3.22. MoEngage
• Feature/Setting: Automated drip campaigns with advanced triggers for dormant segments.
3.23. Keap (Infusionsoft)
• Feature/Setting: Automator for email/SMS sequences emulating inactivity rules.
3.24. Eloqua
• Feature/Setting: Automated campaign canvas, entry from inactivity segment.
Benefits
4.2. Automating reminders reduces manual workload and boosts marketing team efficiency.
4.3. Automation ensures no inactive customer is overlooked for re-engagement.
4.4. Automate granular targeting for higher personalization in each drip.
4.5. Automating analytics collection from each campaign optimizes future messaging strategies.
4.6. Reduces human error and standardizes communication frequency and quality through automation.
4.7. Improves customer lifetime value with scheduled, automatedly triggered campaigns.
4.8. Enables scalable, automatable sales and marketing operations regardless of customer base size.